Atlantic Canada
ONLINE GLOBAL PROGRAMS

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM #1 LOCALIZATION WEBSITE PROPOSAL: ONE INTERNATIONAL BUSINESS DEVELOPMENT WEBSITE TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

One best-practice, optimally localized business development website, designed with an international focus, and a predefined scope, so your company will be found, understood, and easy to do business with, in your target market: Market #1
Your customer-centric website, and future extensions, which you will own, will be built and managed for you, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

Your corporate website of reference:

12-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and technical team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, team, TPM introduction and presentation of the 3-month build program project roadmap to websites go-live, access, and next steps.
4. Content management system (CMS): WordPress (open-source), deployment, implementation, plug-ins configuration (not ecommerce), encrypted and secure, customer editing access.
5. Best-practice, optimal localization for the website:
   1. Customer deliverables: site map, content, keywords, brand guidelines, and graphics.
   2. Domain names: guidance on selecting ccTLDs, sub-domains and sub-folders.
   3. Search Engine Optimization (SEO): keyword research (competitor, target audience...), report, and implementation.
   4. Content: optimized, localized content, up to 35 pages (Home, Services, Products, Others) and 10,000 words (additional content: every 6 pages and 1,000 words is an 8-hour TPM ticket)  
   5. Localization: currency, units, content.
   6. Translation: qualified professional, best practice, subject specialist translation, and native review.
   7. LUX: using your website of reference (no website re-design) for Local User eXperience (LUX), international focus, site map, architecture, branding, and responsive.
   8. Build: front-end, back-end, metadata, tags, videos, downloads, Calls-To-Action, landing pages, embed tracking codes.
   9. Links: corporate website homepage, backlinks, technical pages, ecommerce platform(s), country flags.
6. Testing: internal testing and quality assurance, client testing prior to the go-live.
7. SOW extensions: TPM ticket request, evaluation, licence fees, confirmation, work completion and report.
8. Reporting and analytics: customer dashboard set-up and access, own or separate analytics and search console accounts.
9. Program completion: go-live email, follow-up and review meeting.
10. Online Global satisfaction survey: feedback to serve you better.
11. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best-practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
12. As our Client Success Technical Teams complete your website(s) programs, they will be well-placed to advise and propose Online Global:
    1. Website Management Programs (Support Desk, CMS maintenance, Hosting, Security, Geolocation, Cloud Back-up and Account Management) to ensure your website's optimized localized support, and performance.
    2. International Online Marketing (Search Engine Marketing, Social Media Marketing, and Reporting and Analytics) to launch and market your websites, increasing your traffic, engagement, conversions, and return on investment.

BUDGET

The budget for your one best-practice, optimally localized business development website is CAD$22,500. The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes. Plug-in fees are separate and payable directly by the client.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM #2 LOCALIZATION WEBSITES PROPOSAL: TWO INTERNATIONAL BUSINESS DEVELOPMENT WEBSITES TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Two best-practice, optimally localized business development websites, designed with an international focus, and a predefined scope, so your company will be found, understood, and easy to do business with, in your target markets: Market #1 and Market #2
Your customer-centric websites, and future extensions, which you will own, will be built and managed for you, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

Your corporate website of reference:

12-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and technical team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, team, TPM introduction and presentation of the 3-month build program project roadmap to websites go-live, access, and next steps.
4. Content management system (CMS): WordPress (open-source), deployment, implementation, plug-ins configuration (not ecommerce), encrypted and secure, customer editing access.
5. Best-practice, optimal localization for each website:
   1. Customer deliverables: site map, content, keywords, brand guidelines, and graphics.
   2. Domain names: guidance on selecting ccTLDs, sub-domains and sub-folders.
   3. Search Engine Optimization (SEO): keyword research (competitor, target audience...), report, and implementation.
   4. Content: optimized, localized content, up to 12 pages (Home, Services, Products, Others) and 3,500 words (additional content: every 6 pages and 1,000 words is an 8-hour TPM ticket)  
   5. Localization: currency, units, content.
   6. Translations: qualified professional, best practice, subject specialist translation, and native review.
   7. LUX: using your website of reference (no website re-design) for Local User eXperience (LUX), international focus, site map, architecture, branding, and responsive.
   8. Build: front-end, back-end, metadata, tags, videos, downloads, Calls-To-Action, landing pages, embed tracking codes.
   9. Links: corporate website homepage, backlinks, technical pages, ecommerce platform(s), country flags.
6. Testing: internal testing and quality assurance, client testing prior to the go-live.
7. SOW extensions: TPM ticket request, evaluation, licence fees, confirmation, work completion and report.
8. Reporting and analytics: customer dashboard set-up and access, own or separate analytics and search console accounts.
9. Program completion: go-live email, follow-up and review meeting.
10. Online Global satisfaction survey: feedback to serve you better.
11. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best-practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
12. As our Client Success Technical Teams complete your website(s) programs, they will be well-placed to advise and propose Online Global:
    1. Website Management Programs (Support Desk, CMS maintenance, Hosting, Security, Geolocation, Cloud Back-up and Account Management) to ensure your website's optimized localized support, and performance.
    2. International Online Marketing (Search Engine Marketing, Social Media Marketing, and Reporting and Analytics) to launch and market your websites, increasing your traffic, engagement, conversions, and return on investment.

BUDGET

The budget for your two best-practice, optimally localized business development websites is CAD$22,500. The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes. Plug-in fees are separate and payable directly by the client.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM #CUSTOM LOCALIZATION WEBSITE[S] PROPOSAL: ANY NUMBER OF INTERNATIONAL BUSINESS DEVELOPMENT WEBSITES TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Any number of best-practice, optimally localized business development websites, designed with an international focus, and a custom scope, so your company will be found, understood, and easy to do business with, in your target market(s): Market #1, Market #2, Market #3 etc.
Your customer-centric websites, and future extensions, which you will own, will be built and managed for you, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

Your corporate website of reference:

12-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and technical team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, team, TPM introduction and presentation of the 12-month build program project roadmap to websites go-live, access, and next steps.
4. Content management system (CMS): WordPress (open-source), deployment, implementation, plug-ins configuration (not ecommerce), encrypted and secure, customer editing access.
5. Best-practice, optimal localization for each website:
   1. Customer deliverables: site map, content, keywords, brand guidelines, and graphics.
   2. Domain names: guidance on selecting ccTLDs, sub-domains and sub-folders.
   3. Search Engine Optimization (SEO): keyword research (competitor, target audience...), report, and implementation.
   4. Content: optimized, localized content, up to ## pages (Home, Services, Products, Others) and ##,### words (additional content: every 6 pages and 1,000 words is an 8-hour TPM ticket).
   5. Localization: currency, units, content.
   6. Translation: qualified professional, best practice, subject specialist translation, and native review.
   7. LUX: using your website of reference (no website re-design) for Local User eXperience (LUX), international focus, site map, architecture, branding, and responsive.
   8. Build: front-end, back-end, metadata, tags, videos, downloads, Calls-To-Action, landing pages, embed tracking codes.
   9. Links: corporate website homepage, backlinks, technical pages, ecommerce platform(s), country flags.
6. Testing: internal testing and quality assurance, client testing prior to the go-live.
7. SOW extensions: TPM ticket request, evaluation, licence fees, confirmation, work completion and report.
8. Reporting and analytics: customer dashboard set-up and access, own or separate analytics and search console accounts.
9. Program completion: go-live email, follow-up and review meeting.
10. Online Global satisfaction survey: feedback to serve you better.
11. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best-practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
12. As our Client Success Technical Teams complete your website(s) programs, they will be well-placed to advise and propose Online Global:
    1. Website Management Programs (Support Desk, CMS maintenance, Hosting, Security, Geolocation, Cloud Back-up and Account Management) to ensure your website's optimized localized support, and performance.
    2. International Online Marketing (Search Engine Marketing, Social Media Marketing, and Reporting and Analytics) to launch and market your websites, increasing your traffic, engagement, conversions, and return on investment.

BUDGET

The budget for your ## best-practice, optimally localized business development website is $##,###. The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes. Plug-in fees are separate and payable directly by the client.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL WEBSITE DESIGN PROPOSAL:  BEST-PRACTICE, OPTIMALLY LOCALIZED USER EXPERIENCE (LUX) WEBSITE DESIGN, TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada client name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Best-practice website design, considering Localized User eXperience (LUX) so your company website(s) will be found (higher traffic), be understood (improved engagement), and be easy to do business with (boosts conversions), as well as communicating your brand's personality, voice, and values, for your localized and global target markets.

Your website design, which you will own, will be designed for you as per the Statement of Work (SOW) below, by IBT Online's international digital team, incorporating: Your Online Global website design brief and brand identity, Information architecture, User flow, Site navigation, Visual hierarchy, Functional and responsive design consideration for User Interface (UI), Call-to-action buttons (CTAs), Web forms, Animation, Optimised Imagery, Videos and Accessibility.

Your corporate website of reference:

12-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Website Design Program, dated and signed.
2. Teamwork Project Management (TPM) and kick-off MS Teams meeting are covered by your # Localization Website Proposal(s).
3. Timeframe: 6-week website design program, from the kick-off MS Teams meeting.
4. Online Global Design
   1. Website design brief questionnaire presented to and reviewed with the client
   2. Client completes the design brief questionnaire
   3. Competitor and aspirational website research and review
   4. User persona analysis
5. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
6. Sitemap: Creation and planning of home page, and secondary pages architecture and navigation.
7. Wireframes:
   1. Creation of layout for home page and secondary pages and revisions (x2)
   2. Considering User Experience (UX) and buyer's journey optimization
8. Designs:
   1. Create home page design concepts and revisions (x2) based on best practice design
   2. Create five secondary page design concepts and revisions (x2)
   3. Considering mobile responsive design optimization
   4. Considering content management system (CMS) compatibility
9. Styles and banner images:
   1. Define font style and color styles for visual elements of the site
   2. Select individual main banner images for homepage and secondary pages only
10. Content: Use placeholder text and images to be utilised throughout the design. Any specific content to be supplied by the client (text and media).
11. Design files: Provide completed design files to the development team.
12. Website design completion: MS Teams (with dial-in) video conference call (recorded), review of the development site for design integrity, sign-off, completion and liaising with the development team.

BUDGET

The budget for your one best-practice, optimally localized website design is CAD$12,500. The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL WEBSITE MANAGEMENT PROPOSAL:  BEST-PRACTICE, OPTIMALLY LOCALIZED WEBSITE MANAGEMENT, TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada client name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

The Online Global Website Management Program (WMP) delivers best-practice, optimal localized management and support for your WordPress business development websites, so your websites will be found, be understood, and be easy to do business with in all your target markets.

The Online Global WMP provides i) management of your website's content management system, hosting, security, geolocation, cloud back-up and ii) access to the IBT Online Support Portal, available to you 24/7, staffed by our team of qualified expert international digital natives.

The WMP incorporates activities, systems and features necessary to keep your localized websites around the world optimized with content management systems support and updates, 24/7 global content delivery network (GCDN) hosting, 99.99999% uptime, accelerated load-times, secure socket layer (SSL) security, geolocation internet protocol (IP) mapping, cloud back up object storage service, continuous monitoring, performance checks and account management.

7-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global WordPress Website Management Program (WMP), dated and signed.
2. Teamwork Project Management (TPM): set-up your WMP programs and technical team, ensure organized, transparent and effective collaboration, meet deadlines and achieve results.
3. Management of your website's:
   1. Content Management System: WordPress maintenance and updates: Design Templates, Core, Plugins
   2. Hosting: We work with best-practice Global Content Delivery Network (GCDN) service providers to speed up your website easily and instantly, while easing server load and improving search engine placement
   3. Security: All our websites are protected by SSL security. SSL certificates are digital certificates that authenticate your website's identity and allow for secure transmission of sensitive information. SSL certificates allow browsers to encrypt data in a way that makes it unreadable to potential third-party eavesdroppers and other malicious entities. They form a vital security component, not only reassuring potential customers of your website's legitimacy and security, but also helping make your site PCI DSS-compliant
   4. Geolocation: Geolocation Application Programming Interface (API), identification of the real-world geographic location of an object", one example of this is Internet Protocol (IP) mapping where a device (mobile, computer...) is connected to the internet
   5. Cloud Back-up: We work with best-practice cloud storage service providers that offer industry-leading scalability, data availability, security, and performance. This is designed for 99.999999999% (11 9's) of durability, and stores data for millions of applications for companies all around the world
4. Support Portal: Setup to ensure that the https://clients.ibt.onl/support/#/tickets/new is available to you 24/7. You can quickly and easily submit TPM tickets, generating a quick response from our team of qualified expert international digital natives. You can monitor the progress and all communications related to your tickets all in one place, the Support Portal. TPM tickets requested for work:
   1. Within the scope of the management of your websites (see point 3 above) are immediately recorded, timed, queued, scheduled, completed, and reported
   2. Outside the scope of the management of your websites (see point 3 above) are subject to review, evaluation, licence fees, quotation submission, confirmation, timed, queued, scheduled, work completion, billing and report
   3. Account Management: Account Managers are responsible for facilitating the development and growth of our relationships, supporting you to grow your exports, sales, brand and business online internationally
5. Online Global satisfaction survey: feedback to serve you better.
6. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
7. Websites benefitting from the Online Global Website Management Program (WMP):
   

TIMEFRAME AND TERMINATION

The WMP will begin on the Commencement Date for a period of 12 months, thereafter, it automatically renews for a further 12 months. Termination may be made by either party, by confirmed receipt of email, any time before the next annual renewal date. Terms as per https://ibt.onl/services/website-management/ "Leaving WMP".

BUDGET

The budget for each WMP program is CAD$80 per website per month, for the ## websites as detailed above. The budget for a TPM ticket for work outside the scope of the management of your websites is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

COMMENCEMENT DATE 

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) or, as agreed and confirmed by email on the website's go-live date, the Commencement Date.

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM #1 LOCALIZATION SHOPIFY E-COMMERCE WEBSITE PROPOSAL: ONE INTERNATIONAL BUSINESS DEVELOPMENT SHOPIFY WEBSITE, TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

One Shopify (IBT Online is a Shopify Partner) ecommerce best-practice, optimally localized business development website, with a scope driven by your needs and objectives, designed with an international focus, so your company will be found, be understood, be easy to do business with and sell online in your target market: Market #1

Your customer-centric website, and future extensions, will be built and managed for you, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

Your corporate website of reference:

12-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and technical team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, team, TPM introduction and presentation of the 4-month build program project roadmap to website go-live, access, and next steps.
4. Ecommerce Platforms: Shopify (open-source) deployment, implementation, plug-ins configuration, payment gateways set up, shipping methods, order processing, encrypted and secure, customer editing access.
5. Best-practice, optimal localization for the website:
   1. Customer deliverables: site map, content, keywords, brand guidelines, and graphics.
   2. Domain names: guidance on selecting ccTLDs, sub-domains and sub-folders.
   3. Search Engine Optimization (SEO): keyword research (competitor, target audience...), report, and implementation.
   4. Content: optimized, localized content in the initial build.
      1. Option A. Up to 35 pages (incl. products), and 10,000 words
      2. Option B. Up to 70 pages (incl. products), and 20,000 words
      3. Option C. Up to 150 pages (incl. products), and 40,000 words
      4. Custom: A custom solution can be developed to bulk upload or migrate larger amounts of product items or blog posts that do not require translation. 
   5. Localization: currency, units, content.
   6. Translation: qualified professional, best practice, subject specialist translation, and native review.
   7. LUX: using your website of reference (no website re-design) for Local User eXperience (LUX), international focus, site map, architecture, branding, and responsive.
   8. Build: front-end, back-end, metadata, tags, videos, downloads, Calls-To-Action, landing pages, embed tracking codes.
   9. Integrations: installation and configuration of 4 plug-ins (payment gateway, shipping, tax, and CRM) to be integrated with 3rd party suppliers of your choice (subject to compatibility check). Additional plug-ins, ERP system integrations and / or functionality add-ons are quoted on request.
   10. Links: corporate website homepage, backlinks, technical pages, other ecommerce platform(s), country flags.
6. Testing: internal testing and quality assurance, client testing prior to the go-live.
7. SOW extensions: TPM ticket request, evaluation, licence fees, confirmation, work completion and report.
8. Reporting and analytics: customer dashboard set-up and access, own or separate analytics and search console accounts.
9. Program completion: go-live email, follow-up and review meeting.
10. Online Global satisfaction survey: feedback to serve you better.
11. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best-practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
12. As our Client Success Technical Teams complete your website(s) programs, they will be well-placed to advise and propose Online Global:
    1. Website Management Programs (Support Desk, CMS maintenance, Hosting, Security, Geolocation, Cloud Back-up and Account Management) to ensure your website's optimized localized support, and performance.
    2. International Online Marketing (Search Engine Marketing, Social Media Marketing, and Reporting and Analytics) to launch and market your websites, increasing your traffic, engagement, conversions, and return on investment.

BUDGET

The budget for your ecommerce best-practice, optimally localized business development websites are as follows: Option A CAD$31,250, Option B CAD$37,500 and Option C CAD$47,500. The budget for a TPM ticket is CAD$250 per hour, or part thereof. Budgets proposed are exclusive of all and any taxes. Plug-ins and e-commerce platform fees are separate and payable directly by the client.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL SHOPIFY ECOMMERCE WEBSITE MANAGEMENT PROPOSAL:  BEST-PRACTICE, OPTIMALLY LOCALIZED SHOPIFY WEBSITE MANAGEMENT, TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada client name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

The Online Global Website Management Program (WMP) for Shopify (IBT Online is a Shopify Partner) websites delivers best-practice, optimally localized management and support for your Shopify ecommerce business development websites, so your websites will be found, be understood, and be easy to do business with in all your target markets.

The Online Global WMP provides, i) technical review, set-up and onboarding, ii) management of your apps, themes, performance, reporting, analytics, review and iii) access to the IBT Online Support Portal, available to you 24/7, staffed by our team of qualified expert international digital natives.

The WMP incorporates activities, systems, and features necessary to keep your localized websites around the world optimized, we deliver migration, management and support services and solutions focused on your business development. Your business requirements are documented in our TPM system, turned into technical requirements enabling us to recommend the best evolution and upgrade programs to ensure your store always remains updated, fast, secure and scalable with the evolving needs of your business.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Shopify ecommerce Website Management Program (WMP), dated and signed.
2. Teamwork Project Management (TPM): set-up your WMP programs and technical team, ensure organized, transparent and effective collaboration, meet deadlines and achieve results.
3.  Technical review, setup and onboarding
   1. Technical review, website access, evaluation report and briefing
   2. Setup TPM, the Support Portal, and monitoring tools
   3. Onboarding, planning, preparation, meetings, training and organisation
4. Management of your website's:
   1. Third-party apps, integration, build and update
   2. Theme changes, custom updates, page design changes, new pages, content (text and image) changes
   3. Performance tuning, search console monitoring, code audit, bug solving and malware screening
   4. Reporting and Analytics:
      1. Data collation, management and review
      2. Strategic recommendations and business intelligence
   5. Performance review:
      1. Video conference call and live dashboard presentation
      2. Strategy and action items for next month
      3. Account Management that facilitates the development and growth of our relationships, supporting you to grow your exports, sales, brand and business online internationally
5. Support Portal:
   1. Setup to ensure that the https://clients.ibt.onl/support/#/tickets/new is available to you 24/7
   2. Quickly and easily submit TPM tickets, generating an immediate response from our team of qualified expert international digital natives
   3. Monitor the progress and all communications related to your tickets all in one place, the Support Portal
   4. TPM tickets requested for work are immediately recorded, timed, queued, scheduled, completed, and reported
6. Online Global satisfaction survey: feedback to serve you better.
7. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
8. Websites for WMP:
   

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

TIMEFRAME

The WMP will begin on the Commencement Date for a period of 12 months, thereafter, it automatically renews for a further 12 months. Termination may be made by either party, by confirmed receipt of email, any time before the next annual renewal date.

BUDGET

The Online Global WMP management fee set-up budget is  $#,### (## hours) and the monthly management budget is $#,### (## hours). The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM #1 WOOCOMMERCE ECOMMERCE WEBSITE PROPOSAL: ONE INTERNATIONAL ENGLISH BUSINESS DEVELOPMENT WOOCOMMERCE WEBSITE, TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

One WooCommerce ecommerce best-practice, optimally localized business development website, with a scope driven by your needs and objectives, designed with an international focus, so your company will be found, be understood, be easy to do business with and sell online in your target market: Market #1

Your customer-centric website, and future extensions, which you will own, will be built and managed for you, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

Your corporate website of reference:

13-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and technical team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, team, TPM introduction and presentation of the 4-month build program project roadmap to website go-live, access, and next steps.
4. Ecommerce Platform: WooCommerce (open-source) deployment, custom theme implementation/configuration, payment gateway set up, shipping, order processing, encrypted and secure, with customer editing access.
5. Best-practice, optimal localization for the website:
   1. Customer deliverables: site map, content, keywords, brand guidelines, graphics/imagery, ecommerce requirements and integration requisites (to be determined during ecommerce specification).
   2. Domain names: guidance on selecting Country-Code Domain Names (ccTLDs), sub-domains and sub-folders.
   3. Search Engine Optimization (SEO) for top-level pages: keyword research and implementation of keywords in H1, URLs, titles and descriptions.
   4. Content: optimized, localized content in the initial build.
      1. SMALL – up to 15 general pages, 20 products (100 variations (SKUs))
      2. MEDIUM – up to 15 general pages, 50 products (250 variations (SKUs))
      3. LARGE – up to 15 general pages, 100 products (500 variations (SKUs))
   5. LUX: using your website of reference (no website re-design) for Local User eXperience (LUX), with international focus, site map, architecture, branding, and responsive.
   6. Build: front-end, back-end, metadata, tags, videos, downloads, Calls-To-Action, landing pages, embed tracking codes.
   7. Integrations: The following features and integrations are included
      1. 1 Payment System Integration (e.g. WooPayments, Stripe, PayPal, Intuit)*
      2. 1 Shipping System Integration (e.g. WooCommerce Shipping, Fedex, DHL, UPS, Ship-it)*
      3. WooCommerce Stock Management
      4. WooCommerce Tax
      5. WooCommerce Reports
      6. WooCommerce Coupons
      7. WooCommerce Product Reviews
      8. Marketing form embedding (e.g. Hubspot, Marketo)
      9. Blog platform, incl. 5 posts
      10. Dynamic product filters
          
          * Additional annual license fees might apply, directly payable by the client.
6. SOW extensions: The following are examples of features and integrations we can offer based on client requirements at an additional fee, subject to a TPM ticket submission, approval, and payment.
   1. Additional Payment System Integration
   2. Additional Shipping System Integration
   3. CRM / Marketing and Sales System Integration (e.g. Hubspot, Salesforce, Pipedrive, QuickBooks, Marketo)
   4. Inventory Management System Integration (e.g. SOS Inventory, QuickBooks)
   5. WooCommerce Product Dynamic Pricing and Discounts
   6. Subscription Mailing System Integration (e.g. Mailchimp)
   7. Tax Management System Integration (e.g. Avalara)
   8. Third Party Review System Integration (e.g. TrustPilot)
   9. Currency Toggle
   10. Additional Blog post load (6 posts and above)
   11. Resource Centre / Technical Documentation Depository
   12. Wish List
   13. Product File Import (for larger amount of SKUs)
   14. Wholesale Features (Pricing, Terms and special configurations)
   15. NET Terms Payment (invoice)
   16. Recurring Payments (subscriptions)
   17. Chatbot
   18. Save a Cart / Abandoned Cart
   19. Localization of units of measurement
   20. Other integration options may be available upon request
7. Links: corporate website homepage, backlinks, technical pages, other ecommerce platform(s), country flags.
8. Testing: internal testing and quality assurance, client testing prior to the go-live.
9. Reporting and analytics: customer dashboard set-up and access, own or separate analytics and search console accounts.
10. Program completion: go-live email, follow-up and review meeting.
11. Online Global satisfaction survey: feedback to serve you better.
12. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best-practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
13. As our Client Success Technical Teams complete your website(s) programs, they will be well-placed to advise and propose Online Global:
    1. Website Management Programs (Support Desk, CMS maintenance, Hosting, Security, Geolocation, Cloud Back-up and Account Management) to ensure your website's optimized localized support, and performance.
    2. International Online Marketing (Search Engine Marketing, Social Media Marketing, and Reporting and Analytics) to launch and market your websites, increasing your traffic, engagement, conversions, and return on investment.

BUDGET

The budget for your ecommerce best-practice, optimally localized business development websites are as follows:

SMALL CAD$32,500, MEDIUM CAD$37,500 and LARGE CAD$45,000.

The budget for SOW extensions in form of a TPM ticket is CAD$250 per hour, or part thereof. Budgets proposed are exclusive of all and any taxes. Plug-ins and ecommerce platform fees are separate and payable directly by the client.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL WOOCOMMERCE ECOMMERCE WEBSITE MANAGEMENT PROPOSAL:  BEST-PRACTICE, OPTIMALLY LOCALIZED WOOCOMMERCE WEBSITE MANAGEMENT, TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada client name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

The Online Global Website Management Program (WMP) for WooCommerce websites delivers best-practice, optimally localized management and support for your WooCommerce ecommerce business development websites, so your websites will be found, be understood, and be easy to do business with in all your target markets.

The Online Global WMP provides, i) technical review, set-up and onboarding, ii) management of your apps, themes, performance, reporting, analytics, review and iii) access to the IBT Online Support Portal, available to you 24/7, staffed by our team of qualified expert international digital natives.

The WMP incorporates activities, systems, and features necessary to keep your localized websites around the world optimized, we deliver migration, management and support services and solutions focused on your business development. Your business requirements are documented in our TPM system, turned into technical requirements enabling us to recommend the best evolution and upgrade programs to ensure your store always remains updated, fast, secure and scalable with the evolving needs of your business.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global ecommerce Website Management Program (WMP), dated and signed.
2. Teamwork Project Management (TPM): set-up your WMP programs and technical team, ensure organized, transparent and effective collaboration, meet deadlines and achieve results.
3.  Technical review, setup and onboarding
   1. Technical review, website access, evaluation report and briefing
   2. Setup TPM, the Support Portal, and monitoring tools
   3. Onboarding, planning, preparation, meetings, training and organisation
4. Management of your website's:
   1. Third-party apps, integration, build and update
   2. Theme changes, custom updates, page design changes, new pages, content (text and image) changes
   3. Performance tuning, search console monitoring, code audit, bug solving and malware screening
   4. Reporting and Analytics:
      1. Data collation, management and review
      2. Strategic recommendations and business intelligence
   5. Performance review:
      1. Video conference call and live dashboard presentation
      2. Strategy and action items for next month
      3. Account Management that facilitates the development and growth of our relationships, supporting you to grow your exports, sales, brand and business online internationally
5. Support Portal:
   1. Setup to ensure that the https://clients.ibt.onl/support/#/tickets/new is available to you 24/7
   2. Quickly and easily submit TPM tickets, generating an immediate response from our team of qualified expert international digital natives
   3. Monitor the progress and all communications related to your tickets all in one place, the Support Portal
   4. TPM tickets requested for work are immediately recorded, timed, queued, scheduled, completed, and reported
6. Online Global satisfaction survey: feedback to serve you better.
7. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.
8. Websites for WMP:
   

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

TIMEFRAME

The WMP will begin on the Commencement Date for a period of 12 months, thereafter, it automatically renews for a further 12 months. Termination may be made by either party, by confirmed receipt of email, any time before the next annual renewal date.

BUDGET

The Online Global WMP management fee set-up budget is  $#,### (## hours) and the monthly management budget is $#,### (## hours). The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING #1 PROPOSAL: ONE INTERNATIONAL BUSINESS DEVELOPMENT ONLINE MARKETING PROGRAM TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

One Search Engine Marketing (SEM), Social Media Marketing (SMM), and Reporting and Analytics Program, so your company will grow traffic, engagement and conversions, as well as help you connect with your customers, increase awareness of your brand, and boost your leads and sales, in your target market: Market #1
Your Online Global Marketing Programs will be set up and managed for you in the market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing #1, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Set-up processes and work for the market:
   1. Market review, content analysis, buyer personae and journey, rivals, industry, relevant companies, projected conversions and return on investment forecasting
   2. Design of digital international marketing media, including static and animated Ads designed and resized for multiple platforms, feeds and placements.
   3. Translation and localization of marketing media, including animation and video
   4. SEM platforms including Google Ads, Moz, etc
   5. SMM platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, Xing, Ad managers, etc
   6. Sprout Social Group set-up for social media publishing, scheduling and reporting
   7. Sprout Social brand and competitors social media handles analysis and set-up
   8. Reporting (Google Datastudio), and Analytics (Google Tag Manager, Ad managers, Facebook Insights, etc.)
5. Monthly processes and work for the market:
   1. SEM:
      1. Organic:
         a. Keyword and competitor analysis
         b. Target audience extended interest research
         c. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
         d. Oversight, maintenance and monitoring of Search Engine Optimization (SEO) campaign
      2. Paid advertising:
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements
         b. Monitor performance and optimize adverts' creatives and targeting
   2. SMM:
      1. Organic:
         a. Target audience extended interest research
         b. Brand and competitors brands activity monitoring via Sprout Social
         c. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
         d. Plan, organize and deliver social content and campaigns with cross-network scheduling via Sprout Social
         e. Track campaign performance and identify, personalize and respond to incoming messages via Sprout Social
      2. Paid advertising:
         a. Create advertising campaigns across relevant SMM platforms
         b. Set up target audience, budgets, bidding price across all ad placements
         c. Monitor performance and optimize adverts' creatives and targeting
      3. Maintain audience engagement and grow organic reach
   3. Reporting and Analytics:
      1. Data collation, management and review
      2. Automate data collection and distribution to focus on agreed KPIs, to inform strategy and prove ROI
      3. Strategic recommendations, business intelligence, and competitor reviews
      4. Reporting preparation
   4. Performance review:
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
6. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
7. Online Global satisfaction survey annual: feedback to serve you better.
8. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The International Online Global Marketing Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The one target market International Online Global Marketing Program management fee set-up budget is CAD$3,000 (12 hours), and the monthly budget is CAD$5,000 (20 hours). The budget for a TPM ticket is CAD$250 per hour, or part thereof. IBT Online reserves the right to adjust budgets on the annual renewal date. Budgets proposed are exclusive of all and any taxes.

The monthly recommended paid advertising budget is CAD$1,700. This will be discussed, agreed upon and may be varied month by month and will be paid directly by the customer to the SEM, SMM platforms.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING #2 PROPOSAL: TWO INTERNATIONAL BUSINESS DEVELOPMENT ONLINE MARKETING PROGRAMS TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Two Search Engine Marketing (SEM), Social Media Marketing (SMM), and Reporting and Analytics Programs, so your company will grow traffic, engagement and conversions, as well as help you connect with your customers, increase awareness of your brand, and boost your leads and sales, in your target markets: Market #1 and Market #2
Your Online Global Marketing Programs will be set up and managed for you in each market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing #2, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Set up processes and work for each market:
   1. Market review, content analysis, buyer personae and journey, rivals, industry, relevant companies, projected conversions and return on investment forecasting
   2. Design of digital international marketing media, including static and animated Ads designed and resized for multiple platforms, feeds and placements.
   3. Translation and localization of marketing media, including animation and video
   4. SEM platforms including Google Ads, Moz, etc
   5. SMM platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, Xing, Ad managers, etc
   6. Sprout Social Group set-up for social media publishing, scheduling and reporting
   7. Sprout Social brand and competitors social media handles analysis and set-up
   8. Reporting (Google Datastudio), and Analytics (Google Tag Manager, Ad managers, Facebook Insights, etc.)
5. Monthly processes and work for each market:
   1. SEM:
      1. Organic:
         a. Keyword and competitor analysis
         b. Target audience extended interest research
         c. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
         d. Oversight, maintenance and monitoring of Search Engine Optimization (SEO) campaign
      2. Paid advertising:
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements
         b. Monitor performance and optimize adverts' creatives and targeting
   2. SMM:
      1. Organic:
         a. Target audience extended interest research
         b. Brand and competitors brands activity monitoring via Sprout Social
         c. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
         d. Plan, organize and deliver social content and campaigns with cross-network scheduling via Sprout Social
         e. Track campaign performance and identify, personalize and respond to incoming messages via Sprout Social
      2. Paid advertising:
         a. Create advertising campaigns across relevant SMM platforms
         b. Set up target audience, budgets, bidding price across all ad placements
         c. Monitor performance and optimize adverts' creatives and targeting
      3. Maintain audience engagement and grow organic reach
   3. Reporting and Analytics:
      1. Data collation, management and review
      2. Automate data collection and distribution to focus on agreed KPIs, to inform strategy and prove ROI
      3. Strategic recommendations, business intelligence, and competitor reviews
      4. Reporting preparation
   4. Performance review:
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
6. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
7. Online Global satisfaction survey annual: feedback to serve you better.
8. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The Online Global Marketing Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The two target markets International Online Global Marketing Program management fee set-up budget is CAD$5,000 (20 hours), and the monthly budget is CAD$8,500 (34 hours). The budget for a TPM ticket is CAD$250 per hour, or part thereof. IBT Online reserves the right to adjust budgets on the annual renewal date. Budgets proposed are exclusive of all and any taxes.

The monthly recommended paid advertising budget is CAD$1,150 per market, therefore for two markets a total of CAD$2,250. This will be discussed, agreed upon and may be varied month by month and will be paid directly by the customer to the SEM, SMM platforms.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING #CUSTOM PROPOSAL: ANY NUMBER OF INTERNATIONAL BUSINESS DEVELOPMENT ONLINE MARKETING PROGRAMS TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Any number of Search Engine Marketing (SEM), Social Media Marketing (SMM), and Reporting and Analytics Programs, so your company will grow traffic, engagement and conversions, as well as help you connect with your customers, increase awareness of your brand, and boost your leads and sales, in your target markets: Market #1, Market #2, Market #3 etc.
Your Online Global Marketing Programs will be set up and managed for you in each market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing #Custom, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Set up processes and work for each market:
   1. Market review, content analysis, buyer personae and journey, rivals, industry, relevant companies, projected conversions and return on investment forecasting
   2. Design of digital international marketing media, including static and animated Ads designed and resized for multiple platforms, feeds and placements.
   3. Translation and localization of marketing media, including animation and video
   4. SEM platforms including Google Ads, Moz, etc
   5. SMM platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, Xing, Ad managers, etc
   6. Sprout Social Group set-up for social media publishing, scheduling and reporting
   7. Sprout Social brand and competitors social media handles analysis and set-up
   8. Reporting (Google Datastudio), and Analytics (Google Tag Manager, Ad managers, Facebook Insights, etc.)
5. Monthly processes and work for each market:
   1. SEM:
      1. Organic:
         a. Keyword and competitor analysis
         b. Target audience extended interest research
         c. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
         d. Oversight, maintenance and monitoring of Search Engine Optimization (SEO) campaign
      2. Paid advertising:
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements
         b. Monitor performance and optimize adverts' creatives and targeting
   2. SMM:
      1. Organic:
         a. Target audience extended interest research
         b. Brand and competitors brands activity monitoring via Sprout Social
         c. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
         d. Plan, organize and deliver social content and campaigns with cross-network scheduling via Sprout Social
         e. Track campaign performance and identify, personalize and respond to incoming messages via Sprout Social
      2. Paid advertising:
         a. Create advertising campaigns across relevant SMM platforms
         b. Set up target audience, budgets, bidding price across all ad placements
         c. Monitor performance and optimize adverts' creatives and targeting
      3. Maintain audience engagement and grow organic reach
   3. Reporting and Analytics:
      1. Data collation, management and review
      2. Automate data collection and distribution to focus on agreed KPIs, to inform strategy and prove ROI
      3. Strategic recommendations, business intelligence, and competitor reviews
      4. Reporting preparation
   4. Performance review:
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
6. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
7. Online Global satisfaction survey annual: feedback to serve you better.
8. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The Online Global Marketing Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The  ## target markets International Online Global Marketing Program management fee set-up budget is  $#,### (## hours) and the monthly budget is $#,### (## hours).  The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

The monthly recommended paid advertising budget is $#,### per market, therefore for ## markets a total of $#,###. This will be discussed, agreed upon and may be varied month by month and will be paid directly by the customer to the SEM, SMM platforms.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING #CUSTOM PROPOSAL: ANY NUMBER OF INTERNATIONAL ACCOUNT BASED BUSINESS DEVELOPMENT ONLINE MARKETING PROGRAMS TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Any number of Account Based Marketing (ABM), including Search Engine Marketing (SEM), Social Media Marketing (SMM), and Reporting and Analytics Program, so your company will grow traffic, engagement and conversions, as well as help you connect with your customers, increase awareness of your brand, and boost your leads and sales, in your target market(s): Market #1, Market #2, Market #3 etc.
Your Online Global Account Based Marketing Programs will be set up and managed for you in each market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives. 

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program Account Based Marketing #Custom, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent, and effective collaboration, the program management, changes, and extensions, meet deadlines and achieve results. 
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Set up processes and work for each market:
   1. Market review, content analysis, buyer personae and journey, rivals, industry, relevant companies, projected conversions and return on investment forecasting
   2. Design of digital international marketing media, to be used across all channels of search engine and social media digital ad placements
   3. Translation of marketing media, including audio and video
   4. Target accounts definition and research 
      a. Customer HubSpot account access and review
      b. HubSpot lists creation, review, and optimization
      c. HubSpot lists sub-segmentation if required, and if possible (based on minimum audience size required of >300 matched users)
   5. Landing page and conversion opportunities
      a. Creation, optimization, and testing of HubSpot Lead Magnet landing pages
   6. HubSpot automation
      a. HubSpot SQL scoring review to reward relevant actions based on Ads/emails interaction
      b. Content curation and emails setup (1 workflow/segment, X4 emails/workflow)  
      c. Workflows design, set up, and testing 
      d. HubSpot Marketing Hub integration with LinkedIn Ads account 
      e. HubSpot Marketing Hub integration with Google/Bing Ads account 
   7. Reporting (Google Datastudio), and Analytics (Google Tag Manager, Ad managers, Facebook Insights, Baidu Analytics etc.)
5. Monthly processes and work for each market:
   1. Outreach and Database Expansion
      1. Social Media Advertising
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements
         b. Optimization of messaging and imagery based on each target segment (see 4.1.b)
         c. Monitor performance and optimize adverts' creatives and targeting
      2. Search Engine Advertising
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements 
         b. Optimization of messaging and imagery based on each target segment (see 4.1.b) 
         c. Monitor performance and optimize adverts' creatives and targeting
   2. HubSpot Automation and Nurturing Campaigns 
      1. Workflows performance monitoring and optimization
      2. MQL and SQL progression monitoring and optimization
      3. Ongoing website and landing pages conversion rate monitoring and optimization
   3. Reporting and Analytics
      1. Data collation, management, and review
      2. Strategic recommendations, business intelligence, and competitor reviews
      3. Reporting preparation
   4. Performance review
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
6. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
7. Online Global satisfaction survey: feedback to serve you better. 
8. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global best-practice, optimally localized business development website(s) are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive. 

TIMEFRAME

The Online Global ABM Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The  ## target markets International Online Global ABM Program management fee set-up budget is $#,### (## hours), and the monthly budget is $#,### (## hours). The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes. 

The monthly recommended paid advertising budget is $#,### per market, therefore for ## markets a total of $#,###. This will be discussed, agreed upon and may be varied month by month and will be paid directly by the customer to the SEM, SMM platforms.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING EXTENSION FOR #ONLINE BRAND MANAGEMENT PROPOSAL

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Custom social listening, brand monitoring and data analytics programs, so your company will gain industry and market insights, grow brand advocacy, enhance social engagement, and improve brand perception, as well as help you connect with your customers, boost your leads and sales, in your target markets:  Market #1, Market #2, Market #3 etc.
Your Online Global Marketing Programs Extension will be set up and managed for you in each market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing Program Extension #Online Brand Management, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent, and effective collaboration, the program management, changes, and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date  ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Setup process for each platform
   1. Market review, social media handles content analysis, buyer persona and journey mapping
   2. Keywords and hashtags extended research
   3. Competitive analysis and complementary companies and handles research
   4. Reporting (in-platform and native) and analytics
5. Monthly processes and work for each market:
   1. Number of Social Media handles:
      1. Professional (1 to 5)
      2. Advanced (6 to 10)
   2. Direct Brand management:
      1. Brand health monitoring
      2. Social media handles interaction monitoring
      3. Community management
   3. Industry Insights:
      1. Topics, keywords, trends monitoring.
      2. Users' extended interest and intent research
      3. Brand and community engagement opportunities
      4. Content ideas and topics review for social media messaging
      5. Influencers identification, engagement, and monitoring
   4. Competitive analysis:
      1. Topics, keywords, trends monitoring
      2. Content ideas and topic review for social media messaging
   5. Reporting and Analytics:
      1. Data collation, management, and review
      2. Reporting analysis and strategic data review
   6. Performance review:
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
6. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
7. Online Global satisfaction survey annual: feedback to serve you better.
8. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The Online Global Marketing Program will begin on the Commencement Date for a period of 12, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The International Online Global Brand Management Program management fee set-up budget is CAD$2,500 (10 hours), and the monthly budget is: Professional CAD$1,000 (5 hours), Advanced CAD$2,500 (10 hours).  The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL VIDEO MARKETING #CUSTOM PROPOSAL: ANY NUMBER OF INTERNATIONAL BUSINESS DEVELOPMENT VIDEO MARKETING PROGRAMS TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS 

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Any number of Video Marketing Programs, so your company will grow traffic, engagement, and conversions, as well as help you connect with your customers, increase awareness of your brand, and boost your leads and sales, in your target markets:  Market #1, Market #2, Market #3 etc.

Video Marketing has rapidly become a key element of a well-rounded marketing strategy; easy to digest, entertaining and 12X more engaging than written content, Video Marketing can drive significant potential return on investment (ROI) through many channels.  

Your Online Global Marketing Programs will be set up and managed for you in each market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

10-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Video Marketing #Custom, dated and signed. 
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent, and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results. 
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps. 
4. Video Pre-Production
   1. Scoping of work to be completed, review and agree angle and speaker(s)
   2. Review of existing footage, brand guidelines and any other existing or desired assets
   3. Ideation, creation and review of the production schedule
   4. Strategy, planning, and timelines to ensure all footage is collected
   5. Ongoing bi-monthly (every two weeks) review meetings to ensure alignment of the product video and sign-off on creative elements
5. Video Production
   1. Review and assessment of footage
   2. Writing, optimization and approval of script
   3. Localization, and optimization of the script
   4. Recording voice-over
   5. Collect all other b-roll footage, logos, imagery, music elements etc.
   6. Ideation, creation and optimization of intro and outro sequences
      1. Agree style, angle, and messaging
      2. Develop animated assets
      3. Footage review and music sourcing
   7. Validation and approval by Client
6. Video Post-Production
   1. Importing and classification of the footage into the projects
   2. Sequencing and arranging the timeline of the footage
   3. Creation and multiple iterations of the product video
   4. Adding audio elements
   5. Adding visual elements, including imagery and logos
   6. Importing voice-over, arranging voice-over to the timeline of the project, and adding subtitles
   7. Validation and approval by client
   8. Rendering and exporting
   9. Uploading videos to Client YouTube channel
   10. Uploading all the videos on to the designated website pages 
   11. Transferring all video files to the Client
7. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
8. Program completion MS Teams (with dial-in) video conference call (recorded): review, close-out, TPM final project plan and task report.
9. Online Global satisfaction survey annual: feedback to serve you better.
10. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The International Video Marketing Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The  ## target markets International Video Marketing Program monthly budget is $#,### (## hours) for ## optimally localized videos.  The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING #1 CHINA PROPOSAL: ONE INTERNATIONAL BUSINESS DEVELOPMENT ONLINE MARKETING PROGRAM TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

One Search Engine Marketing (SEM), Social Media Marketing (SMM), and Reporting and Analytics Program, so your company will grow traffic, engagement and conversions, as well as help you connect with your customers, increase awareness of your brand, and boost your leads and sales, in your target market: China
Your Online Global Marketing Programs will be set up and managed for you in the market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

8-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing #China, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Set-up processes and work for the market:
   Baidu account to be opened by and required documentation to the sourced directly by the customer, and submitted by their China office or representative before section 4 can begin.
   1. Market review, content analysis, buyer personae and journey, rivals, industry, relevant companies, projected conversions and return on investment forecasting
   2. Baidu Account review and level 1 verification (V1) completion
   3. Baidu Ads creation, localization and keyword research
   4. Baidu Jimuju Landing Page design, review and creation on platform (max X3)
   5. Reporting (Google Datastudio), and Analytics (Google Tag Manager, Baidu Analytics etc.)
5. Monthly processes and work for the market:
   1. SEM:
      1. Paid advertising:
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements
         b. Monitor performance and optimize adverts' creatives and targeting
      2. Monthly processes and work for the market:
   2. SMM:
      1. Organic:
         a. Target audience extended interest research
         b. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
      2. Paid advertising:
         a. Create advertising campaigns across relevant SMM platforms (WeChat, Weibo)
         b. Set up target audience, budgets, bidding price across all ad placements
         c. Monitor performance and optimize adverts' creatives and targeting
      3. Maintain audience engagement and grow organic reach
   3. Reporting and Analytics:
      1. Data collation, management and review
      2. Strategic recommendations, business intelligence, and competitor reviews
      3. Reporting preparation
   4. Performance review:
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
6. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
7. Online Global satisfaction survey annual: feedback to serve you better.
8. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The International Online Global Marketing Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The International Online Global Marketing #China Program management fee set-up budget is CAD$4,500 (18 hours), and the monthly budget is CAD$5,000 (20 hours). The budget for a TPM ticket is CAD$250 per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

The monthly recommended paid advertising budget is CAD$1,900. This will be discussed, agreed upon and may be varied month by month and will be paid directly, in advance, to the relevant platforms.

Service fees in China include:
• Baidu Annual service fees are ¥2,400 and Baidu pre-paid Ads deposit is a minimum of ¥7,000.
• WeChat Annual fees are CAD$120.

All set up fees are to be paid directly in local currency by the customer's Chinese representative.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM INTERNATIONAL ONLINE MARKETING #TRADESHOW PROPOSAL: INTERNATIONAL BUSINESS DEVELOPMENT ONLINE MARKETING PROGRAM TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Tradeshow Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, and Reporting and Analytics Program, so your company will grow visibility, traffic, engagement, generate export leads, build brand awareness, credibility, and trust before, during and after tradeshows;

Your Online Global Marketing Programs will be set up and managed for you in each market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

9-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing #Tradeshow, dated and signed.
2. Teamwork Project Management (TPM): set-up your TPM program and marketing team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results.
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Pre-event set-up, preparation and marketing (6-weeks):
   1. Customers’ deliverables:
      1. Imagery, videos and copy for the creation of marketing media and in-event social media posting
      2. Name and contact details of person responsible for the program
      3. Name and contact details of person(s) attending the event
      4. Access to marketing platforms (LinkedIn, Facebook and Instagram Pages, Twitter handle, Google Ads, META Ads)
   2. Data review, analysis, buyer personae and journey, rivals, industry, relevant companies, projected conversions and return on investment forecasting
   3. Design of X5 digital international marketing media, to be used across all channels of search engine and social media digital ad placements
   4. Design and optimization of Tradeshow dedicated landing page and call-to-action
   5. Trade event online portal set up and management
   6. SEM platforms including Google Ads, Microsoft Ads
   7. SMM platforms including LinkedIn, Facebook, Instagram, Twitter
   8. Reporting (Google Datastudio), and Analytics (Google Tag Manager, Ad managers, Facebook Insights, etc.)
   9. SEM:
      1. Paid advertising:
         1. Display advertising campaigns, audience targeting, geo targeting, budgets, bidding price across all ad placements
         2. Monitor performance and optimize adverts' creatives and targeting
   10. SMM:
       1. Organic:
          1. Mentions and #tags extended research
          2. Content scheduling and monitoring including pictures and videos (showcase products, services, and showcase booth)
       2. Paid advertising:
          1. Create advertising campaigns across relevant SMM platforms
          2. Set up target audience, budgets, bidding price across all ad placements
          3. Monitor performance and optimize adverts' creatives and targeting
   11. Email Marketing:
       1. Content curation, optimization and emails setup (x3 event emails)
       2. Workflows design, set-up, and testing
       3. Monitor performance and optimization
5. During event marketing (1-week):
   1. Adapted for during event, as detailed above, continued 4.9. SEM and 4.10. SMM
   2. SMM: Organic
      1. News, on location messaging, interaction with registrants, attendees, and followers
      2. Live pictures and videos posting from trade show attendees (showcase products, services, and showcase booth)
6. Post-event marketing, reporting, analytics, and review (3-weeks):
   1. Adapted for post event, as detailed above, continued 4.9. SEM, 4.10. SMM and 4.11. Email Marketing
   2. Reporting and Analytics
      1. Data collation, management and review
      2. Reporting preparation
   3. Performance Review
      1. Video conference call and report presentation
7. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
8. Online Global satisfaction survey annual: feedback to serve you better.
9. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The Online Global Marketing Program will begin on the Commencement Date for a period of 10 weeks or more, (pre event is 6 weeks or more, during event is 1 week, and post event is 3 weeks).

BUDGET

The #Tradeshow International Online Global Marketing Program management fee budget is pre-event CAD$7,000 (28 hours), the during event CAD$2,000 (8 hours), and post event CAD$2,000 (8 hours), for a total budget of CAD$11,000 (44 hours, over 10 weeks or more). The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.
The tradeshow recommended paid advertising budget is CAD$5,000, paid directly by the customer to the SEM, SMM platforms.

COMMENCEMENT DATE

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date), ideally 6 weeks, or more, prior to the event.

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive

THE ATLANTIC CANADA ONLINE GLOBAL PROGRAM CHINA ECOMMERCE MARKETING PROPOSAL: ONE INTERNATIONAL BUSINESS DEVELOPMENT ONLINE ECOMMERCE MARKETING PROGRAM TO GROW YOUR EXPORTS, SALES, BRAND AND BUSINESS

Atlantic Canada customer name and address: ,

INTERNATIONAL BUSINESS DEVELOPMENT BENEFITS

Lever China’s leading Ecommerce Marketplaces, Search Engine Marketing (SEM), and Social Media Marketing (SMM) Platforms, to grow your exports, sales, brand and business in China.

Your Online Global Ecommerce Marketing Programs will be set up and managed for you in the market, as per the Statement of Work (SOW) below, by IBT Online's team of international digital natives.

9-POINT STATEMENT OF WORK

1. Your Atlantic Canada Online Global Program International Online Marketing #China, dated and signed.
2. Teamwork Project Management (TPM): Set up your TPM program and marketing team, ensure organized, transparent and effective collaboration, the program management, changes and extensions, meet deadlines and achieve results
3. Program kick-off MS Teams (with dial-in) video conference call (recorded): date ___/___/_____ (mm/dd/yyyy), agenda, introductions, objectives, strategy review, agree key performance indicators (KPIs) (traffic, engagement, conversion...), TPM program team, presentation of the program project roadmap, access, and next steps.
4. Legal representation for China. It is understood that  has either a legal entity in China, and/or have appointed a company in China as their official representative office, as this will be required to support the application to open accounts on the selected platforms. 
5. Set up processes for ecommerce marketplaces, search engine and social media marketing platforms (approx. 3 months):
   1. Market review, content and product analysis, buyer (consumer) persona and journey, competitor research, industry analysis, relevant companies
   2. Platform research (Ecommerce marketplaces: Tmall, Taobao, JD, Pinduoduo. Search engine: Baidu, Social media marketing platforms: WeChat, RedBook, Douyin, BiliBili, Weibo) and strategic recommendations
   3. Platforms account open and set up (Marketplace account + Social media account)
      Timeframe: 2-4 weeks for documentation gathering and application. Timeline on account being operational depends on each platform’s review process.
   4. Marketplaces and Social Media Shops inventory creation and optimization
      Timeframe: 4 weeks from account opening and access guarantee (up to 150 products)
   5. Landing pages and organic profiles set up and optimization
      Timeframe: 4 weeks from account opening and access guarantee
   6. Advertising campaigns set up and optimization
      Timeframe: 4 weeks from inventory validation
   7. Reporting (Google Datastudio), and platform-native analytics
   8. Evaluation: each platform’s technical team evaluates and manages the account opening process (5.3 above).
6. Ecommerce marketplaces, search engine and social marketing platforms management (commences after set-up process, see 5 above): 
   1. Content planning, strategically mapping out tailored content and triggers for each selected channel, ensuring a dynamic approach to consistently engage the target audience
   2. Marketplaces and SEM platforms:
      1. Product Listing:
         a. Listing review and optimization based on conversion rate (CvR) and sales targets 
         b. Monitor, data collation, and competitor brands review
      2. Paid advertising:
         a. Advertising campaigns, audience targeting, budgets, bidding price across all ad placements based on return on advertising spend (ROAS) and sales targets
         b. Monitor performance and optimize adverts' creatives and targeting 
   3. SMM:
      1. Paid advertising:
         a. Review and manage listing and ROAS, optimize advertising campaigns based on CvR and sales targets
         b. Set up, review and optimize target audience, budgets, bidding price across all ad placements
         c. Monitor performance and optimize adverts' creatives and targeting 
      2. Organic:
         a. Target audience extended interest research
         b. Content (including audio and video) strategy, ideation, localization (including translation) and optimization
      3. Maintain audience engagement and grow organic reach
   4. Reporting and Analytics:
      1. Data collation, management and review
      2. Strategic recommendations, business intelligence, and competitor reviews
      3. Reporting preparation
   5. Performance review:
      1. Video conference call and report presentation
      2. Review KPIs, marketing, and advertising expenses
      3. Strategy and action items for next month
7. SOW extensions: TPM ticket request, evaluation, confirmation, work completion and report.
8. Online Global satisfaction survey annual: feedback to serve you better.
9. Climate: IBT Online is committed to sustainable and climate-positive international business. Your Online Global international business development online marketing programs are delivered with prepaid carbon offsets and renewable energy credits, so are sustainable and climate positive.

TIMEFRAME

The International Online Global Marketing Program will begin on the Commencement Date for a period of 12 months, thereafter automatically renew, modification and termination may be made by either party, by confirmed receipt of email, with a notice period of 3 months.

BUDGET

The set-up processes budget (section 5 above) is CAD$18,750 (75 hours), over the first 3 months.
    a. Account opening (Marketplace accounts + Social media accounts): 10 x 3 = 30 hours
    b. Inventory creation and optimization: up to 150 products: 10 x 3 = 30 hours
    c. Social Media profiles and advertising campaigns set up and optimization: 5 x 3 = 15 hours
We have budgeted hours corresponding to this work in a normal acceptance process. If the application is rejected for any reason, further support to complete this application from IBT Online will be quoted as TPM ticket. 

The monthly marketing and ecommerce management budget (section 6 above) is CAD$6,250 per month (25 hours/month).

The budget for a TPM ticket is CAD$250 (may be adjusted) per hour, or part thereof. Budgets proposed are exclusive of all and any taxes.

The monthly recommended paid advertising budget is CAD$6,250+. This will be discussed, agreed upon and may be varied month by month and will be paid directly, in advance, to the relevant platforms by the client. 

For your information. Set-up and service fees (subject to change by the platforms):
    • Redbook annual pre-paid deposit for advertising fee is a minimum of ¥100,000 RMB 
    • Tmall annual fee ¥30,000 – ¥60,000 RMB will depend on A-level attribution upon account opening and deposit: 50,000RMB 
    • Baidu annual service fees are ¥2,400 RMB and pre-paid Ads deposit is a minimum of ¥7,000 RMB.
    • WeChat annual fees are ¥710 RMB.

All fees are to be paid directly by the client.

This agreement shall commence on ___/___/_____ (mm/dd/yyyy) (the Commencement Date).

START APPLICATION

IBT Online Ltd., 1741 Lower Water Street, Halifax, Nova Scotia, B3J OJ2, Canada
www.ibt.onl

IBT Online and your Atlantic Canada Online Global Programs
are sustainable and climate positive

Find out more at: ibt.onl/about/sustainable-and-climate-positive