Alabama Online Programs

IBT Online works with the Alabama Department of Commerce to deliver the Alabama Online Programs to help Alabama companies grow their exports, sales, brand and business.

Most commonly known as the state agency for economic development, the Alabama Department of Commerce has one mission – to create jobs in Alabama. Led by Secretary of Commerce Greg Canfield, the Alabama Department of Commerce works with economic development professionals and organizations, chambers of commerce and companies throughout the state.

Mona Musa, Director, U.S. Commercial Service

Debra Dudley, President, Oscarware

How will the Online Programs benefit you?

Transform your business with our digital marketing and website services. Boost traffic, enhance engagement, and drive conversions with targeted strategies. Build a robust sales pipeline and support existing partners and clients.

Experience ecommerce growth, elevate brand awareness, and manage KPIs with our analytics tools. Our services cater to both B2C and B2B needs, helping you influence opinions and develop partners.

Choose us to transform your online presence and keep your business ahead.

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What are the Online Programs?

Digital Marketing Programs for Business Development

These Programs deliver

Ecommerce Sales Growth
Promote your products across key markets with targeted digital ad campaigns, social commerce, and platform-specific strategies. We help drive traffic, increase conversions, and scale ecommerce sales at home and globally.

Lead Generation Growth
Fill your funnel with high-quality leads using data-driven strategies: SEO, PPC, email, and social. Whether domestic or international, we tailor campaigns to attract, engage, and convert your ideal customers.

Brand Awareness Growth
Expand your brand presence with localized, multi-channel marketing. From paid social to content campaigns, we help you build credibility and visibility in the markets that matter most to your business.

Available programs

digital Marketing

Covers all key aspects of digital marketing: SEO, social media, paid ads, and analytics, customized for your growth goals.

Target your audience with SEO, Google Ads, and paid social
Grow traffic and engagement with strategic content and campaign planning
Track performance with detailed reporting and actionable insights

One Market Proposal

Two Markets Proposal

Multiple Markets Proposal

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Account Based Marketing

Target high-value accounts with personalized outreach to drive real business impact.

Identify and engage priority accounts with tailored messaging
Use precision-targeted ads and outreach across digital channels
Align marketing and sales for stronger conversion and ROI

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Brand Management Marketing

Build and protect your brand with consistent, strategic marketing across platforms.

Establish a unified digital brand presence across markets
Develop creative assets and campaigns aligned with brand values
Monitor reputation and engagement for long-term brand equity

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Video Marketing

Tell your story with video – designed to inspire, inform, and convert.

Leverage your brand, product, or testimonial videos
Distribute across social, web, and email for maximum reach
Boost engagement and retention with visual storytelling

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Tradeshow Marketing

Extend tradeshow impact with digital campaigns that drive visibility and follow-up.

Build pre-show engagement with digital ads, email marketing, and landing pages
Engage attendees onsite with QR codes, content, and lead capture
Nurture contacts post-show with personalized follow-up campaigns

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Ecommerce Marketing

Drive online sales and conversions through strategic, data-backed digital campaigns.

ROI driven, targeted ad campaigns across search, social, and marketplace platforms
Optimize product visibility and customer journeys for higher conversions
Scale ecommerce growth with analytics, testing, and ongoing strategy refinement

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Website Design, Development, Ecommerce and Localization Programs for Business Development

These Programs deliver

Website Design & Development
Launch a website designed around your users, tailored for speed and growth. Whether you want something bold and completely new or just a refreshed version that improves UX while staying on-brand, we align the design with your goals, audience, and growth strategy from day one. Explore Website Design & Development.

Ecommerce
Take your products to new markets with an ecommerce platform built to perform – optimized for visibility, conversion, and buyer experience. Our ecommerce solutions are tailored to your sales model, whether you’re selling direct-to-consumer or managing complex orders. Explore our Ecommerce Solutions.

Website Localization
Turn your digital presence into a lead-generating asset in each market. We go beyond translation to build country-specific sites that are discoverable in search, trusted by local buyers, and optimized to perform, helping you convert international traffic into real results. Explore Website Localization.

Available programs

Website Design & Development

Brand-forward visuals: Designed to reflect your evolving identity, from rebrands to subtle modernizations.
Expandable design: Built with growth in mind, allowing for new pages, languages, and features as you scale.
Story-driven layout: Design that guides the user journey, clearly showing who you are and why it matters.

website design Proposal

website Build Proposal

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Ecommerce Solutions

B2B commerce, reimagined: Role-based pricing, exclusive catalogs, quote requests, minimum orders, and bulk purchasing, tailored to your clients.
Built-in growth tools: Connect to CRMs, inventory and marketing platforms, with extensions like verified reviews, abandoned cart recovery, and retargeting for B2C performance.
Designed for global buyers: Conversion-focused layouts with intuitive navigation and localized UX, optimized for every market, every device.

WooCommerce Proposal

Shopify Proposal

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Website Localization

Launchpad to global sales: Your first step to visibility and conversion in priority export markets.
Localization meets performance: Every site is optimized for speed, search, and mobile responsiveness.
Multi-market scalability: One core strategy, many tailored executions, ready to expand as you grow.

One Website Proposal

Two Websites Proposal

Multiple Websites Proposal

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Website Management

We handle the heavy lifting: From CMS updates to plugin compatibility, theme maintenance, and backups, so you don’t have to.
Secure, high-performance hosting: Fast-loading servers with CDN and SSL, uptime monitoring, and advanced protection as standard.
On-demand Support Desk: A dedicated team ready to help with edits, enhancements, and any website-related requests.

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Resources for Alabama Exporters

The International Trade Division assists Alabama businesses with export promotion and development. Alabama manages international business through a variety of touchpoints: professional development, first-class trade missions, distribution of qualified point-to-point international leads, and excellent trade publications.

Alabama’s team approach to economic development is evident in the state’s international trade efforts – the Export Alabama Alliance (EAA) is a seamless network of international trade organizations that share the fundamental objective of helping Alabama companies to grow their business internationally. This strong alliance of local, state and federal organizations works together to develop and coordinate programs to facilitate the export of Alabama’s goods and services overseas.

The Alabama International Trade Center at The University of Alabama provides professional, no-cost, confidential, one-on-one advising, market research, and export finance assistance to Alabama small businesses. The Trade Center is a member of the Alabama Small Business Development Center Network (ASBDC), a statewide network of 10 management and technical assistance centers. The Center is also a founding member of the Export Alabama Trade Alliance, a statewide export promotion network led by the International Trade Division of the Alabama Department of Commerce. The AITC serves as the EXIM Bank Regional Export Promotion Program representative for Alabama. AITC is recognized as an Associate Office of the U.S. Department of Commerce. The Alabama International Trade Center has received the US Department of Commerce’s Export Achievement Award and is recognized by the SBA as a State Model of Excellence in International Trade.