Online Marketing Manager LinkedIn Specialist

BUILD YOUR CAREER AND IBT ONLINE. LETS DO THIS TOGETHER. FORT LAUDERDALE, MIAMI, FLORIDA.

At IBT Online we are building a team of international and online minded experts. If culturally you feel the same way, want to build your career, and IBT Online, you have come to the right place. Please check out our Mission, Vision, and Values statement webpage, does this resonate for you? Have a look at Our Team webpage, do you see your self soon added as an IBT Onliner? Are you passionate about the world-wide-web, where it is going, and the global business opportunities it provides? The online revolution is happening right now, join us!

If you have a strong understanding of, and experience in online marketing, are passionate about the internet and international business, and you want to join and build a like-minded, high performance marketing and business development team, read on!

We're looking for a multi-national/lingual/cultural, hard-working, competitive, self-motivated and exceptionally able online marketing leader who has succeeded already in similar roles, and wants to grow their career in our international company. Help us grow our US corporate client base, while helping these companies achieve their international export, sales, brand, and business development growth.

Do you love LinkedIn? Curious to further your LinkedIn knowledge, experience and expertise? How about becoming IBT Online’s LinkedIn Ninja, working alongside a dynamic fast-growing international digital marketing team? Would you like to strategize, plan and manage “LinkedIn Marketing, Sales and Talent Solutions” for IBT Online’s business development?

Are you ready and able to help IBT Online “Advertise on LinkedIn”, generating leads, brand awareness, and event registrations? Can you “Sales Navigate” and “Sales Insight” finding IBT Online customers and unlocking revenue opportunities? And how about “LinkedIn Recruiter” to help us find, connect with, evaluate and on-board the right future IBT Online top-performing talent?

We would love to hear from you!

KEY RESPONSIBILITIES

MARKETING SPECIFICS
MARKETING PLANNING
MARKETING EXECUTION
MARKETING REPORTING

MARKETING SPECIFICS

Responsible for LinkedIn business development solutions strategy and implementation
Manage LinkedIn Marketing Solutions (organic and paid)
Manage LinkedIn Sales Solutions (lead generation and insights)
Manage LinkedIn Talent Solutions (talent discovery and acquisition)
Manage LinkedIn Learning Solutions (developing talent)
Manage LinkedIn Groups (community building and engagement)
Stay current on new features, best practices
Work closely with the business development team and client success team to ensure exceptional delivery of marketing strategy

MARKETING PLANNING

Strategic and tactical planning, leveraging LinkedIn tools
Research and evolve our LinkedIn and Inbound marketing best practices
Drive through knowledge and expertise on LinkedIn – understand what other brands are doing, and the latest developments across the platform
Understand funnels, ecosystems, and member behaviors to identify opportunities for growth.
Guide content creation for social graphics, visual development, animated GIFs, and short-form video related to campaigns
Develops creative recruiting sourcing strategies and proactively build a robust pipeline of candidates for critical and repeat roles
Create, manage, and develop LinkedIn Community
Research, identify, and engage with industry-relevant groups and stakeholders
Determine online marketing SMART goals (Specific, Measurable, Attainable, Relevant, Timely) and key performance indicators (KPI’s)

MARKETING EXECUTION

Create comprehensive social strategies that move beyond channel tactics to support our objectives
Manage and execute social strategies, campaigns, and initiatives—be able to confidently address and plan for questions ranging from social format to platform functionality
Effectively manage budgets to ensure best ROAS
Drive audience growth, video views, watch time, and engagement
Lead generation through funnel building and paid media campaigns, owning the full customer journey and consistent delivery of Sales Qualified Leads (SQL’s)
Develop creative recruiting sourcing strategies and proactively build a robust pipeline of candidates
Build and maintain meaningful conversations with industry-relevant accounts
Connecting our brand with our target persona on LinkedIn

MARKETING REPORTING

Weekly, monthly, and annual reports preparation and review
LinkedIn analytics tools, Marketing Solutions platform reporting
Reports include: engagement, conversion rate of sessions-to-contacts, conversion rate of contacts-to-customers, customers, comparison line of the selected timeframe, Goal line
Key metrics: Qualified leads, Brand recall and engagement,time spent on site, Conversion rates, Customer acquisition cost (CAC), Return on investment

IDEAL CANDIDATE QUALIFICATIONS

1 - 3 years experience in Online Marketing working with LinkedIn
Experience with LinkedIn Marketing, Sales and Talent Solutions
Inbound marketing systems experience (Hubspot, Google certifications)
Successfully grown a social media audience in a B2B and/or B2C environment
Strong knowledge of social media channel growth strategies and best practices, as well as a strong desire to continue learning in order to stay on top of social media marketing trends and emerging platforms
Worked in a fast-paced B2B environment, preferably agency based
Results-driven and detail-oriented with the desire to meet and exceed measurable performance goals
Strong self-organizational and time management skills
Academic qualifications: Bachelor’s Degree; Online marketing certification
Multi-national/lingual/cultural is a plus

REMUNERATION

Remuneration is commensurate with skills, qualifications and experience. There is a fixed salary as well as a variable linked to revenue generated.

Flexible office and home based working. IT infrastructure and support provided.

JOIN OUR TEAM, APPLY TODAY!

You applied. Now what happens.

Here's what you can expect once you apply for a career at IBT Online. There are 5 recruitment stages, and the process will take approx. 1 month. If yes, at each stage, you move to the next stage. If not you will be informed.

Stage 1: Submit your application (cover letter and resume). We review your application to see if it's a “good match” for the role.
Stage 2: Initial interview. You’ll interview in-person or over video with 1-2 IBT Onliners to learn more about you, review your cover letter, resume and answer any questions.
Stage 3: Internal review. Assessment, alignment, including key responsibilities and ideal candidate qualifications.
Stage 4: Final interview. You’ll interview in-person or over video with 1-2 IBT Onliners conversations validating your skills and interest. This is where you can learn more about the work, get real insights into what the job is like.
Stage 5: Decision stage. Internal debriefs, file build, documents and qualifications review. Final assessment. You receive an offer.