Online Marketing Demand Generation Manager

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BUILD YOUR CAREER AND IBT ONLINE. LET'S DO THIS TOGETHER.

At IBT Online we are building a team of international and online-minded experts. If culturally you feel the same way, want to build your career, and IBT Online, you have come to the right place. Please check out our Mission, Vision, and Values statement webpage, does this resonate for you? Have a look at Our Team webpage, do you see yourself as an IBT Onliner? Are you passionate about the world-wide-web, where it is going, and the global business opportunities it provides? The online revolution is happening right now, join us!

Globalization provides extraordinary opportunities for business development, and IBT Onliners are blazing that trail every day with our Online Global service programs. If you see yourself helping deliver cutting-edge online global export, sales, brand, and business development services for our international corporate clients, get in touch today. Let’s learn more about each other, see if we are all aligned, and then if so, let’s build your career and IBT Online together.

If you want an online career and you are an internationally-minded person, this is your two-in-one opportunity. Come and join our remote 1st based team, delivering multi-national, multi-lingual, best-practice, optimally localized business development websites, search engine marketing, social media marketing, and reporting and analytics. A spirit of entrepreneurial zeal pervades, as we are an agile, fast-moving, and results-orientated team.

If you have a strong understanding of and experience in business development / online marketing, are passionate about the internet and international business and want to join and build a like-minded, high-performance business development and marketing team, read on!

KEY RESPONSIBILITIES

MARKETING SPECIFICS
MARKETING PLANNING
MARKETING EXECUTION
MARKETING REPORTING

MARKETING SPECIFICS

Build demand generation assets including emails, landing pages, CTAs, Forms, and Workflows via HubSpot
Take ownership of error-free delivery of the right communications to the right audiences
Generate (organic & paid) leads from LinkedIn, drive website traffic & brand awareness
Guide the creation of micro-content such as social graphics, visual development, animated GIFs, and short-form video related to campaigns
Tell our brand’s story on LinkedIn and drive real business impact with our LinkedIn Page
Stay current on new features, best practices, and incorporate these into IBT Online marketing strategy
Work closely with the business development team and client success team to ensure exceptional delivery of IBT Online marketing strategy

MARKETING PLANNING

Strategic and tactical online marketing planning for IBT Online
Research and evolve our inbound marketing best practices
Review and evolve our Service Level Agreement (SLA) with the business development team
Review and evolve our online marketing processes and playbook
Determine online marketing SMART goals (Specific, Measurable, Attainable, Relevant, Timely) and key performance indicators (KPI’s)

MARKETING EXECUTION

Buyers' journey Awareness and Consideration stages management: establish, attract, boost and measure Subscribers, Leads, Marketing Qualified Leads (MQL’s), and the Sales Qualified Leads (SQL’s)
Awareness and Consideration content creation (informational, educational, solutions, evaluation…), management and distribution
Application of the Service Level Agreement (SLA) with the business development team (business development activities…)
Application of the online marketing processes and playbook
Activities: website, search engine, email, and social media campaigns
Hubspot marketing pipeline optimization and management
Consistent delivery of Sales Qualified Leads (SQL’s)

MARKETING REPORTING

Weekly, monthly, and annual reports preparation and review
Hubspot marketing dashboard: performance (sales and marketing), landing pages, blogs, emails, contacts, personas
Reports include: sessions, conversion rate of sessions-to-contacts, conversion rate of contacts-to-customers, customers, comparison line of the selected timeframe, Goal line
Key metrics: Qualified leads, Brand recall, and engagement, Time spent on site, Conversion rates, Customer acquisition cost (CAC), Return on investment

IDEAL CANDIDATE QUALIFICATIONS

1 - 3 years experience in Online Marketing working with HubSpot and LinkedIn
Strong familiarity with HubSpot Sales Hub and Marketing Hub, and their integrations
Inbound marketing systems experience (Hubspot, LinkedIn, Google certifications)
Strong knowledge of social media channel growth strategies and best practices, as well as a strong desire to continue learning in order to stay on top of social media marketing trends and emerging platforms
Familiarity with LinkedIn Campaign Manager, LinkedIn Marketing Solutions, Pipeline Builder, and LinkedIn Sales Navigator
Experience with LinkedIn advertising (sponsored content, sponsored messaging, text ads, and dynamic ads)
Successfully grown a social media audience in a B2C or B2B environment
Worked in a fast-paced B2B environment, preferably agency based
Knowledgeable with management skills in developing and executing dynamic marketing plans, brand management, copywriting, email marketing, and social media
Excited by the rapidly changing digital landscape and current industry trends to create campaigns and content that engages with the target audiences
Results-driven and detail-oriented with the desire to meet and exceed measurable performance goals
Strong self-organizational and time management skills
Academic qualifications: Bachelor’s Degree; Online marketing certification is a plus
Multi-national/lingual/cultural is a plus

REMUNERATION AND WHERE WE WORK

Remuneration is commensurate with skills, qualifications, and experience. There is a fixed salary, a variable bonus linked to mutually agreed key performance indicators, and a range of benefits.

IBT Online is a remote-first company. Team members can choose to work fully remotely, from one of our Spaces Offices, or a mix of the two.

JOIN OUR TEAM, SUBMIT YOUR COVER LETTER AND RESUME TODAY
CLICK HERE

Thank you for your application. Here's what you can expect once you apply for a career at IBT Online. There are 5 recruitment stages, ensuring cultural fit, professional alignment, and that we can build your career and IBT Online together. The process will take approx. 1 month. We will keep you informed of progress at each stage.

Stage 1: Application review. We will review your cover letter and resume to see if there is a “good cultural and professional match”. For guidance re culture, please do also see our IBT Online team and Mission, Vision, and Values webpages.
Stage 2: Initial interview. You’ll interview for 30 minutes using MS Team with 1 or 2 IBT Onliners to learn more about you, review your cover letter and resume together, introduce IBT Online as well as questions and answers.
Stage 3: Application and interview review. We will review your application, and the results of your interview, assessing the alignment of the stated key responsibilities and ideal candidate qualifications.
Stage 4: In-depth interview. You’ll interview for 60 minutes using MS Team with 1 or 2 IBT Onliners to validate your skills, qualifications, and experience, discuss remuneration and where to work. This is where we ask for supporting documentation (identification, reference list, letters of recommendation, employment, and educational certifications…). Also, you can learn more about IBT Online, the team, management, daily work, get real insights into what your future career.
Stage 5: Application, interviews review, and decision. We will review your application, the results of your interviews, evaluate and validate your skills, qualifications, and experience, the documentation received, and contact your references. Final assessment and decision.