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International Trade Show Management

to grow your exports and business

Promoting American states and US companies at international trade shows

Increase your visibility with online solutions

Over the past decade, ibt partners has helped hundreds of US businesses to optimize their investment in international trade shows and to develop their exports and business. 83% of companies rank trade shows as the 2nd most important "tool" in the international marketing mix, after their corporate website. Our wealth of experience has allowed us to establish best practices and winning strategies.

Download our winning strategies for International Trade Shows whitepaper now

Active online strategy is the key ingredient for trade show success

Accelerate exports and business with our Online Internationally services

ibt partners provides Online Internationally services for trade show preparation, attendance and follow-up, ensuring US state economic development agencies and companies optimize their return on investment. The US commercial services (USCS) and many US state economic development agencies provide international trade show services, including: event identification, participation coordination, accompaniment, shared/discounted booth space and financial support to US companies.

Our Online Presence service includes creation of multilingual websites or pages with company presentation, showcasing products and services, contact details, trade show information and where to be found. The subsequent Online Marketing service includes: search engine optimization, outreach, pay per click campaigns, social media, calls-to-action, as well as interfacing with the trade show's own online channels. We target predetermined audiences, including: prospects, leads, end clients, distributors, agents, trade federations, clusters and online professional networks.

Online presence for international trade shows

Our internaional team will go through a 10 stage process of adapting your US website for your target international markets. Using our expertise, local knowledge and native speakers we will localize your website architecture, design and content. We build your international sites on an advanced content management system especially suited to manage multilingual websites, which are easy to expand and adapt in the future. The 10 stages include :

Get visible internatioanlly with Online Presence!


Online marketing for international trade shows

Generating a local "buzz" while attending an international trade show is all about being visible online and active in the social media channels. You need to develop an online marketing strategy that will promote your brand, generate meetings at the trade show, reach beyond the confines of the building, and create a lasting effect.

Speak to the world with Online Marketing!


Case Study: Business Oregon and Oregonian companies at European trade shows

ibt partners has supported Business Oregon in their mission to help Oregon companies grow their business and exports to Europe via participation at leading global and European trade shows. ibt partners helped build dedicated websites in three languages for Hannover Messe, OutDoor, ISPO and Eurobike events in order to increase visibility of Business Oregon and its companies. We optimized the sites for search engines and marketed them with paid search, social media and social media paid advertising. Please visit Business Oregon EU Facebook, Twitter and Youtube channels.

Thanks to ibt partners Online Internationally work for trade fairs, Business Oregon stated:

“All our participating companies exceeded their objectives.”

Resources for trade show missions

Check out our ebooks, whitepapers, videos and blogs produced for you by our web-savvy international business developers.


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