Online Marketing
ONLINE GLOBAL PROGRAMS

SEARCH ENGINE OPTIMIZATION
If the local search engines can’t find you, your targeted audiences can’t either.

SEARCH ENGINE OPTIMIZATION 

Search results are different in every country so making sure the local search engines find you is your first step.

All search engines  - Google, Baidu, Yandex, Bing… - put the searcher at the center. Responses to searches are ranked according to what the searcher will find most relevant. So if your prospective client is in Mexico, Google Mexico will prioritize Mexican websites in Mexican Spanish. If you are trying to reach new clients in Germany, Google Germany will prioritize German websites that respond best to the German-prospects searches.

Making sure your international websites reach your global clients starts with localizing your website and your online marketing – making it as relevant as possible to the local environment. How can we help you achieve that? By using localized search engine optimization strategies and search engine co-optimization; Driving the right traffic to your site; Increasing brand visibility online; Boosting traffic to websites by creating ads for paid search.

Watch our webinar on search engine optimization.

SOCIAL MEDIA
Your prospective global clients and existing international customers are actively communicating and engaging on social media.

SOCIAL MEDIA

Social media platforms reflect the local environment. So using the social media networks that your target audience responds to locally ensures your company gets heard!

Over 3.5 billion people worldwide use social media today (source: Hootsuite, April 2019). Social media platforms are increasingly used as alternatives to search engines to find the right product and services. And in today’s world, prospective customers want to learn more about who they are buying from.

But social media can be a crowded space. How can we help you achieve great local engagement? It starts with a clear social media strategy. Identifying which platforms are right for which market; Defining how your buyer persona engages with social media; Creating great content that resonates in their home market; Engaging and delighting existing and future clients.

Browse through our resources on social media.

PAID ADVERTISING
A new product launch? Attending a local trade show? Add an extra layer to maximize your returns.

PAID ADVERTISING

Sometimes it’s worth boosting your visibility with advertising, targeting each of your markets specifically.

Paid advertising works differently across different markets. How can we help you maximize your ad spend returns?  Building a defined international ad spend strategy; Identifying the right platforms for your buyer persona; Creating great content that resonates with your local prospects; Engaging and delighting existing and future clients.

ANALYTICS AND REPORTING
The online world is constantly changing so regular analytics is vital to keep you on trend.

ANALYTICS AND REPORTING

Reporting makes sure your marketing investments are working hard for your company.

Tracking software provides you with lots of insightful information. We help you make sense of all that data, interpret it and adjust your international online marketing strategy to your short and long term objectives, as well as other business activities such as trade shows and distributor searches.