Arkansas | International business strategy

WORKING TOGETHER TO HELP YOU EXPAND GLOBALLY

World Trade Center Arkansas (WTCA) believes Arkansas can offer the world exceptional opportunities. The trade directors bring businesses and government agencies together to increase Arkansas’ exports and to strengthen the state’s presence throughout the world.

WTCA and IBT Online deliver the Arkansas Online Global Program - Website Localization and International Online Marketing for Arkansas companies. From strategic planning, through content localization, design customization and technical implementation of localized websites, to country specific search engine optimization and social media marketing, our Online Global services are tailored to support your international business strategy.

Arkansas Online Global Program

Make the internet work for you globally! Help your customers, prospects and business partners understand who you are and what you offer by improving their user experience in their native language. Whether you sell directly or via distributors, B2B or B2C, a local website that is easy to engage and do business with, built to match your business strategy, is essential to your international expansion success. Get visible with website localization and increase your local credibility and trust.

Online Global services deliver:

Online: 24/7, multi-lingual, local search engine optimization and social media marketing, single digital platform for multi-national business service development, content for local end target audiences, traffic, user experience, engagement, e/mcommerce and communities (own, manage and control your online space)

Brand: awareness, credibility, trust, experience, protection, promotion and protection (build your brand value, locally and globally)

Business: market knowledge, find distributors, leads and clients, on/offline shows and events, sell to businesses (B2B) and consumers (B2C), develop existing and grow new revenue streams, reports and analytics and return on investment (grow your businesses top and bottom lines)

ARKANSAS ONLINE GLOBAL OPTION A: TWO MARKET EXPANSION

Delivers: A defined program of two country-specific websites that are fully localized for your top two international target markets (example Mexico and Germany…).

Statement of work

Kick off conference call and planning
Assistance with domain names
Template design layout with corporate branding and responsive design
For each country-specific website; 10 web pages (1 home page, 1 about us page, 7 product/service pages, 1 contact page) plus cookies policy
Localized and translated content (1,700 words maximum), adaptation of currency and units
Links to US website and/or ecommerce platform
Basic search engine optimization (SEO)
Reporting (set-up and access to Google Analytics)
Content management system access and training, hosting for 12 months. Option to extend at $1,000 per annum.

Budget: The total cost of the Arkansas Online Global Option A: Two Market Expansion Program is $10,000.

For more information contact us now!

ARKANSAS ONLINE GLOBAL OPTION B: MULTI-MARKET WEB PRESENCE

Delivers: A customized program of multi-market country-specific websites and marketing that are fully localized for your top international target markets (example Mexico, Brazil, Germany, the UK, the UAE, Japan and China…).

Statement of work

Customized proposal, definition of objectives, target markets and scope
Strategic planning
Website specification and wireframe
Content localization and translation
Design
Content management system
Hosting
Website build and content load
Testing
Domains and URLs
Site launch, training and access
Search engine optimization
Social media marketing
Content management, editing and support
Reports and analytics

Budget: The total cost of the Arkansas Online Global Option B: Multi-Market Website Localization and International Online Marketing Program depends upon the number of countries and the scope of work.

For more information contact us now!

CONTACT THE WTCA FOR FURTHER INFORMATION ABOUT THE ARKANSAS ONLINE GLOBAL PROGRAM

Denise Thomas, WTCA Director of External Relations
E: deniset@uark.edu T: (479) 418-4821

Sam Cushman, Strategic Communications and Public Information
E: scushman@arwtc.org T: (479) 418-4803

Rudy Ortiz, Manager – Client Services (Arkansas Economic Development Commission)
E: rortiz@arkansasedc.com T: (501) 749-7484

Useful WTCA links:
Grow your exports, sales, brand and business online and globally. WTCA Arkansas' Online Global program
Learn. Plan. Export. WTCA state trade events and Exportech