If you have a strong understanding and experience in online marketing, lead generation, brand and campaign management, passion about the internet and international business, and want to join a like-minded team, read on!
We're looking for a hard-working, competitive, self-motivated and exceptionally able online marketing leader who has succeeded already in similar roles, and wants to grow their career in our international organisation.
Management of online marketing for IBT Online and our clients
Own and develop online marketing plans
Manage performance of all online lead generation activities
Manage and promote the brand, ensuring its integrity across all online channels
Create social media marketing plans
Plan email marketing campaigns
Online marketing execution
Generation of inbound leads and management of a lead pipeline to grow our UK and US corporate client base
Building of our online communities on LinkedIn, Facebook and Twitter
Preparation and publishing of social media posts using own language skills and/or translators
Active online engagement on social media to promote our brand, services, webinars and resources
Preparation and sending of email campaigns
Organisation and marketing of webinars
Content creation and management of blogs, ebooks, presentations and webinars
Analysis and evaluation of online marketing campaigns
Reporting on online marketing performance by channels and overall
Ideal Candidate Qualifications
Minimum 5 years of proven online marketing experience
Worked in a fast-paced B2B environment, preferably agency based
Knowledgeable with management skills in developing and executing dynamic marketing plans, brand management, copy writing, email marketing and social media
Excited by the rapidly changing digital landscape and current industry trends to create campaigns and content that engages with the target audiences
Results-driven and detail-oriented with the desire to meet and exceed measurable performance goals
Strong self-organisational and time management skills
Good understanding of European and American culture and its differences
Academic qualifications: Bachelor’s Degree; Online marketing certification is a plus
Inbound marketing systems experience (notably Hubspot and/or Marketo)
Languages are a definite plus (notably German and/or Spanish)
Remuneration is commensurate with skills, qualifications and experience. There is a fixed salary as well as a variable linked to agreed online goals and success.
Come join the IBT Online team at the CREATE Centre on Spike Island, Bristol.
If you want to become an IBT Onliner, apply by emailing us your CV and letter of motivation for this career opportunity.