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Michigan online global program

GROW YOUR SALES, BRAND AND BUSINESS INTERNATIONALLY

international business strategy

Make the internet work for you globally!

Help your international prospects, customers and partners find you, understand your company, and do business with you by giving them an online local user experience in their language(s) and market(s).


Whether you sell directly or via distributors, a local website that is easy to engage and do business with, built to match your business strategy, is essential for your international business success.

How will the Program help you?

 

Working together to help you expand globally

IBT Online works closely with the Michigan Economic Development Corporation (MEDC) to deliver the Michigan Online Global Program - Website Localization and International Online Marketing for Michigan companies. From strategic planning, through content localization, design customization and technical implementation of localized websites, to country specific search engine optimization and social media marketing, our Online Global services are tailored to support your international business strategy.

The Michigan State Trade Export Program (MI-STEP) works to increase the number of small business exporters and increases the value of exporters for those who currently trade overseas. Michigan’s Regional Export Network (REN) coordinates the Pure Michigan State Trade Export Promotion program applications and delivery of services in collaboration with the MEDC and its strategic export partners. 

THE MICHIGAN ONLINE GLOBAL OPTION A:
GROW YOUR SALES, BRAND AND BUSINESS IN TWO MARKETS

Benefits: Two business development websites that will help your company be found, be understood and easy to do business with in your top two target markets (for example China and Mexico, or Canada and Germany). Your websites, that you will own and be your property, will be built and managed for you, as per the Statement of Work below, by IBT Online's team of international digital natives. 

Statement of work: 

Budget: The cost to the company of the Michigan Online Global Option A is $6,000 ($12,000 total value - $6,000 match from MEDC), making your cost just $3,000 per market. Further $3,000 STEP fund available subject to MEDC. *Website management program included for 12 months, thereafter payable at $1,000 per annum. 

Contact us about the Michigan Online Global Program

THE MICHIGAN ONLINE GLOBAL OPTION B:
GROW YOUR SALES, BRAND AND BUSINESS IN MULTIPLE MARKETS

Benefits: Multiple business development websites that will help your company be found, be understood and easy to do business with in your top target markets (for example China, Mexico, Canada and Germany). Your websites, that you will own and be your property, will be built and managed for you, as per the Statement of Work below, by IBT Online's team of international digital natives. 

Statement of work: 

Budget: The cost to the company of the Michigan Online Global Option B depends upon the number of countries and the scope of work, above and beyond Option A. Depending on availability, companies may receive a $6,000 match from MEDC, and a $3,000 STEP grant. ​*Website management program included for 12 months, thereafter payable at $1,000 per annum. 

Contact us about the Michigan Online Global Program

​MICHIGAN ONLINE GLOBAL SOCIAL MEDIA MARKETING
GROW YOUR SALES, BRAND AND BUSINESS IN MULTIPLE MARKETS

Benefits: Engage with targeted audiences and prospects, increase your website traffic and conversions, the most cost-effective way to reach new customers and rapidly grow your business. A customized program of social media marketing fully localized for your top international target markets (for example Canada, Mexico, Germany, Japan and China…), which will be set-up and managed for you, as per the Statement of Work below, by IBT Online's team of international digital natives.

Statement of work: 

Budget: The total cost of the Michigan Online Global Social Media program depends upon the number of countries and the scope of work. Companies are eligible for up to $15,000 match in reimbursements for social media marketing from MEDC.

Contact us about the Michigan Online Global Program

Watch our Michigan testimonials

WATCH THE MICHIGAN ONLINE GLOBAL WEBINAR

Listen to Natalie Chmiko, Director of International Trade at the MEDC, Susanna Hardy, Chief Content Officer at IBT Online, and Ann Kirkwood-Hall, Owner and President of Bulman Products, as they present the program designed to help Michigan companies succeed globally.

You'll get practical, expert advice, focusing in on how Michigan exporters can leverage localized websites and international marketing to build their global brands, engage distributors and generate sales.

WATCH THE WEBINAR NOW

CONTACT YOUR LOCAL MEDC REGIONAL TRADE MANAGER
FOR FURTHER INFORMATION ABOUT THE MICHIGAN ONLINE GLOBAL PROGRAM

Upper Peninsula, Northwest, Northeast and East Central Michigan Regions

Chris Bosio, MEDC Intl Trade Manager, Middle East lead,
bosioc@michigan.org T (517) 348 9256

West and Southwest Michigan Regions

Weiwei Lu, MEDC Intl Trade Manager, Asia lead,
luw@michigan.org T (616) 540 4964 

West, East, South Central and Southeast Michigan Regions

Jacob Schroeder, MEDC Intl Trade Manager, Canada lead,
schroederj4@michigan.org T (517) 898 7462

East Michigan and Detroit Metro Regions

Jeanne Broad, MEDC Intl Trade Manager, Africa lead,
broadj@michigan.org T (313) 258 7947

Southeast Michigan and Detroit Metro Regions

Brendan Cherry, MEDC Intl Trade Manager, Latin America lead,
cherryb2@michigan.org T (517) 243 9877

Detroit Metro Region

David Newhouse, MEDC Intl Trade Manager, Europe lead,
newhoused@michigan.org T (517) 331 6715

 

Publications and webinar recordings for Michigan exporters

Support your international business expansion with our range of resources:

Successful Michigan companies we are proud to serve and trust us to deliver

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