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Cane Creek Expands Globally with Spanish Website: Distributor Growth and International Ecommerce Success

Cane Creek, a leading U.S. cycling components manufacturer, partnered with IBT Online to expand its international footprint, especially across Latin America. Through a localized Spanish-language website, the brand has already added a new distributor in Chile, seen growth in website traffic from Spanish-speaking countries, and improved support for its regional dealer network.

“Shortly after we went live with our Spanish-speaking website, we added a new Chilean distributor. We’ve already seen increasing customers since going live with our project with IBT Online.”
Jenna Toney, Director of Marketing, Cane Creek

About Cane Creek: Innovation for Global Cyclists

Headquartered in North Carolina, Cane Creek designs and manufactures high-performance cycling components including headsets, brakes, cranks, and suspension systems. As demand grows globally, the team identified Spanish-speaking markets as a priority for strategic international expansion.

About Cane Creek

The Challenge: Reach More Distributors and Spanish-Speaking Cyclists

Before engaging IBT Online, Cane Creek had limited digital infrastructure to support dealers and distributors in Central and South America. Their goals included:

  • Expanding brand visibility across Latin America
  • Supporting local distributor and dealer networks
  • Increasing D2C ecommerce sales internationally
  • Enhancing Spanish-language search engine visibility

“This will greatly help us expand in regions where we already have some presence.”
Ben Rea, Ecommerce Business Specialist

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The Solution: Spanish-Language Website Localization + SEO

Through IBT Online’s Online Global Program, Cane Creek launched a Spanish-language website built specifically for Latin American users. The project included:

  • A scoped content localization plan, prioritizing product pages and support areas
  • Development of an industry-specific glossary for accurate cycling terminology
  • On-page SEO optimization tailored for Spanish-language Google search
  • Full collaboration with Cane Creek’s internal team to review every translated element

“Our industry uses very specific terminology. IBT Online helped us create a glossary and ensured accuracy across all pages.“
Jenna Toney

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Results: More Traffic, Distributors, and Latin American Reach

Since launch, Cane Creek has seen measurable success:

  • New Chilean distributor added shortly after website launch
  • Analytics showed increased traffic from Latin American countries
  • Greater engagement with the Spanish website among both end users and distribution partners
  • Improved Google search visibility for Spanish keywords in the cycling industry

“We’re seeing more users from Latin America and more people using the Spanish version of the website – not just at the resale level but at the distribution level as well.”
Ben Rea

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The Process: Strategic, Structured, and Seamless

IBT Online’s collaboration with Cane Creek included:

  • Transparent scope of work with clear milestone reviews
  • Bilingual SEO and glossary validation
  • A review-first approach to content quality and localization accuracy
  • Post-launch support and optimization

“The team was extremely thorough – before, during, and after meetings. Very communicative and confident in each step.”
Jenna Toney

Future Growth: Global Ambitions, Powered by Localization

Cane Creek sees this project as a springboard for future international growth:

“We’re confident in our ability to be successful with IBT Online in future global projects. I’d highly recommend them to any business.“
Jenna Toney

Key Takeaways

  • Cane Creek successfully expanded into Latin America using IBT Online’s Spanish-language website localization and SEO strategy.
  • The company saw increased distributor engagement and direct ecommerce traffic from Spanish-speaking countries.
  • Strategic localization and marketing support enabled fast, measurable ROI.
  • IBT Online’s Online Global Program empowers American manufacturers to grow globally through digital tools.

Want Results Like Cane Creek?

If you’re a U.S. manufacturer looking to expand into international markets, connect with our team today to explore how localized websites and digital marketing can unlock global growth.

Ready to meet the IBT Online team? Get in touch!

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