Senior Online Marketing Manager

Build the future of AI-enabled digital marketing growth

IBT Online helps companies grow their sales, brands, and businesses through high-performance online marketing, ecommerce, websites, and localization – powered by data, strengthened by strategy, and accelerated by AI.

Senior Online Marketing Manager

We are hiring a Senior Online Marketing Manager to lead performance-driven digital marketing programs across acquisition, conversion, and measurable growth – while actively integrating AI Search Optimization (AISO) and HubSpot-led commercialization into our delivery engine.

Key facts

  • Role: Senior Online Marketing Manager (Full-time)
  • Work model: hybrid/remote-first company (remote or Spaces Offices; preference for a mix)
  • Core focus: measurable performance marketing + AI-era visibility + conversion improvement
  • Primary service areas: SEO/AISO, PPC, SMM, LinkedIn/ABM, content/video, email, CRO, marketplace/affiliate, analytics/reporting
  • Tools: Microsoft 365, Copilot, ChatGPT; HubSpot; marketing analytics and ad platforms as applicable

Role overview

The Senior Online Marketing Manager is responsible for planning, executing, and optimizing end-to-end digital marketing programs that produce measurable outcomes (growth in qualified demand, conversion, and revenue impact where trackable). You will lead strategy and hands-on execution across IBT Online’s marketing service lines, including:

  • SEO and AISO (AI Search Optimization / GEO / AEO / LLM visibility)
  • PPC and performance advertising
  • Social Media Marketing (SMM) and paid social
  • LinkedIn Marketing and Account-Based Marketing (ABM)
  • Email marketing and nurture workflows
  • Content marketing and video marketing
  • Conversion Rate Optimization (CRO)
  • Ecommerce marketplace advertising and affiliate marketing (where applicable)
  • Social listening, analytics, and reporting

This role is client-facing and requires strong judgment, structured execution, and excellent communication.

fe7ac8ea41d35a7aca079ccafb33547f
IBT Online Services

We are a full-stack digital marketing company
We pride ourselves on our ability to help our clients develop their business in any and all of their target markets.

Key responsibilities

Program strategy and growth planning

  • Own digital marketing strategy, channel mix, and execution plans for assigned accounts.
  • Translate business goals into marketing KPIs, target audiences, campaigns, budgets, and roadmaps.
  • Develop and refine positioning and messaging in collaboration with leadership and client stakeholders.

SEO + AISO (AI Search Optimization)

  • Lead SEO and AISO programs to improve visibility across both traditional search and AI discovery experiences.
  • Deliver (or coordinate delivery of) the key AISO elements where appropriate:
    • AI readiness and content audit
    • FAQ and conversational content structure
    • Structured data (Schema/JSON-LD) alignment (with dev support)
    • Third-party signal strengthening (where applicable)
    • Reporting dashboards and progress updates
  • Build practical SEO plans: technical priorities, content roadmap, internal linking, and measurement.

Performance marketing (PPC, paid social, LinkedIn, marketplace)

  • Plan, launch, and optimize campaigns across relevant channels (e.g., search, paid social, retargeting, LinkedIn, marketplace ads).
  • Manage performance toward targets (lead quality, conversion rate, CPA/CAC, ROAS where applicable).
  • Provide clear creative and landing page requirements; coordinate with design/content/dev teams.

ABM and pipeline-oriented campaigns

  • Support account targeting and ABM-style campaigns in partnership with business development and leadership.
  • Build campaign structures that connect to pipeline outcomes and measurable lifecycle progression.
  • Use structured experiments to improve message-market fit and conversion.

Email marketing and nurturing

  • Build and optimize nurture flows and email programs that improve conversion and lead readiness.
  • Align segmentation, content, and lifecycle stages with sales handoffs (Smarketing discipline).

CRO and conversion improvements

  • Improve conversion paths across landing pages, forms, funnels, and ecommerce journeys (where applicable).
  • Identify friction points and propose tests/changes that increase conversion and lead quality.
  • Coordinate implementation with design/dev; track results.

Measurement, analytics, social listening, and reporting

  • Establish KPI dashboards and reporting cadence per account (weekly/monthly).
  • Deliver clear performance insights and recommended actions (not just “reporting”).
  • Use social listening and qualitative feedback where relevant to improve content and positioning.

HubSpot-enabled commercialization (where applicable)

  • Operate within HubSpot-driven workflows where used by IBT Online or clients:
    • lifecycle stages, attribution, reporting discipline
    • campaign build (landing page → offer → nurture → handoff)
    • data quality, segmentation, and enrichment (where in scope)
  • Collaborate with commercial leadership to strengthen Sales + Marketing alignment.

AI-enabled productivity and repeatable delivery

  • Use Microsoft 365, Copilot, and ChatGPT to improve speed and quality (research, drafts, analysis, reporting) – while keeping strategy, judgment, and client communication human-led.
  • Build and refine internal templates/playbooks that improve consistency and outcomes.

Ideal candidate profile

Required

  • 5+ years of digital marketing experience with measurable outcomes (agency experience strongly preferred).
  • Strong competency in performance marketing and/or SEO (ideally both), including analytics and reporting.
  • Demonstrated ability to manage multiple accounts/programs with disciplined prioritization.
  • Strong client communication and stakeholder management skills.
  • Bachelor’s Degree (or equivalent academic qualification).
  • Relevant marketing certifications (e.g., Google, Meta, HubSpot) or willingness to complete them.

Preferred

  • Experience leading AISO/GEO/AEO/LLM visibility initiatives or closely related SEO programs.
  • Experience supporting ecommerce growth and conversion optimization.
  • HubSpot experience in a pipeline-oriented marketing environment (lifecycle, attribution, reporting discipline).
  • Demonstrated “human-led, AI-enhanced” approach to marketing productivity and quality.
How to apply

What success looks like

First 30-60 days

  • Onboard to IBT Online methodology, reporting standards, client workflows, and tool stack.
  • Take ownership of assigned accounts/campaigns and establish baseline KPIs.
  • Identify and begin executing top performance improvements across SEO/AISO, paid, and CRO.

First 90 days

  • Demonstrate measurable uplift (conversion rate, lead quality, CPA/ROAS improvements, SEO/AISO gains).
  • Deliver decision-ready reporting and recommendations clients and leadership can act on.
  • Improve execution speed and consistency through repeatable processes and AI-enabled workflows.

First 6–12 months

  • Own a portfolio of accounts with strong retention and measurable outcomes.
  • Mature playbooks/templates that improve team efficiency and performance.
  • Become a trusted strategic partner to clients and a key leader within IBT Online delivery.

Remuneration and where we work

Remuneration is commensurate with skills, qualifications, and experience. There is a fixed salary and a range of benefits.

IBT Online is a hybrid/remote-first company. Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.

How we work is designed to support high performance, autonomy, and collaboration:

  • Intentional collaboration, with a practical mix of remote and in-person time.
  • Clear goals, strong documentation, and predictable operating rhythms.
  • A culture of practical experimentation – especially around AI-enabled productivity and commercialization.

Join our team – submit your cover letter and resume today

To apply, email your cover letter and resume to: joinus@ibt.onl

Email subject line:
[Role Title] – [Your Full Name]
Example: Senior Online Marketing Manager – [Your Full Name]

In your cover letter, please include:

  • Your location and preferred working style (remote / Spaces / mixed)
  • 2-3 examples of measurable results you have delivered (with metrics where possible)
  • The channels you are strongest in (SEO/AISO, PPC, paid social, LinkedIn/ABM, CRO, email, content, marketplace/affiliate)
  • A link to your LinkedIn profile (and portfolio/work examples if relevant

What to expect after you apply

Here’s what you can expect once you apply for a career at IBT Online. There are five recruitment stages, designed to ensure cultural fit and professional alignment – and that we can build your career and IBT Online together. The process typically takes approximately one month. We will keep you informed of progress at each stage.

Stage 1: Application review

We review your cover letter and resume to assess cultural and professional match. For guidance on our culture, please review our Team and Mission, Vision, and Values webpages.

Stage 2: Initial interview (30 minutes, Microsoft Teams)

You’ll meet with one or two IBT Online team members to learn more about each other, review your background, and discuss the role. Time is reserved for questions and answers.

Stage 3: Application and interview review

We review your application and the initial interview outcomes, assessing alignment with the role’s responsibilities and ideal candidate qualifications.

Stage 4: In-depth interview (60 minutes, Microsoft Teams)

You’ll meet with one or two IBT Online team members to validate skills, qualifications, and experience, and to discuss remuneration and working arrangements.

At this stage, we may request supporting documentation as appropriate (e.g., identification, references, recommendations, employment history, and education/certifications). You will also learn more about IBT Online, leadership, daily work, and what your future career path could look like.

Stage 5: Final review and decision

We review all information, may contact references, and then communicate our decision and next steps.

FAQ

Is this role remote?

IBT Online is a hybrid/remote-first company. Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.

What marketing work will I do?

You will lead and execute digital marketing programs across SEO/AISO, PPC, social, LinkedIn/ABM, email, content/video, CRO, and analytics/reporting – depending on account needs.

Will I work in HubSpot?

Often, yes – either for IBT Online’s internal commercialization workflows or in client environments, depending on scope.

How do I apply?

Email your cover letter and resume to joinus@ibt.onl with the subject line:
Senior Online Marketing Manager – [Your Full Name]

I have questions before applying – who should I contact?

Email joinus@ibt.onl with your question and the role you’re interested in, and we’ll respond as soon as possible.

Equal opportunity

IBT Online is an equal opportunity employer. We evaluate candidates based on skills, experience, and alignment with role requirements.