USCS ITA Online Programs
IBT Online works with the International Trade Administration (ITA) to deliver the Online Programs to help US companies grow their exports, sales, brand and business.
IBT Online is an International Trade Administration (ITA) Strategic Partner for E-Commerce. We are dedicated to leveraging online technologies to help America’s Exporters exponentially grow their businesses internationally.
Mona Musa, Director, U.S. Commercial Service
Debra Dudley, President, Oscarware
How will the Online Programs benefit you?
Transform your business with our digital marketing and website services. Boost traffic, enhance engagement, and drive conversions with targeted strategies. Build a robust sales pipeline and support existing partners and clients.
Experience ecommerce growth, elevate brand awareness, and manage KPIs with our analytics tools. Our services cater to both B2C and B2B needs, helping you influence opinions and develop partners.
Choose us to transform your online presence and keep your business ahead.
What are the Online Programs?
Digital Marketing Programs for Business Development
These Programs deliver
Ecommerce Sales Growth
Promote your products across key markets with targeted digital ad campaigns, social commerce, and platform-specific strategies. We help drive traffic, increase conversions, and scale ecommerce sales at home and globally.
Lead Generation Growth
Fill your funnel with high-quality leads using data-driven strategies: SEO, PPC, email, and social. Whether domestic or international, we tailor campaigns to attract, engage, and convert your ideal customers.
Brand Awareness Growth
Expand your brand presence with localized, multi-channel marketing. From paid social to content campaigns, we help you build credibility and visibility in the markets that matter most to your business.
Available programs
digital Marketing
Covers all key aspects of digital marketing: SEO, social media, paid ads, and analytics, customized for your growth goals.
- Target your audience with SEO, Google Ads, and paid social
- Grow traffic and engagement with strategic content and campaign planning
- Track performance with detailed reporting and actionable insights
Account Based Marketing
Target high-value accounts with personalized outreach to drive real business impact.
- Identify and engage priority accounts with tailored messaging
- Use precision-targeted ads and outreach across digital channels
- Align marketing and sales for stronger conversion and ROI
Brand Management Marketing
Build and protect your brand with consistent, strategic marketing across platforms.
- Establish a unified digital brand presence across markets
- Develop creative assets and campaigns aligned with brand values
- Monitor reputation and engagement for long-term brand equity
Video Marketing
Tell your story with video – designed to inspire, inform, and convert.
- Leverage your brand, product, or testimonial videos
- Distribute across social, web, and email for maximum reach
- Boost engagement and retention with visual storytelling
Tradeshow Marketing
Extend tradeshow impact with digital campaigns that drive visibility and follow-up.
- Build pre-show engagement with digital ads, email marketing, and landing pages
- Engage attendees onsite with QR codes, content, and lead capture
- Nurture contacts post-show with personalized follow-up campaigns
Ecommerce Marketing
Drive online sales and conversions through strategic, data-backed digital campaigns.
- ROI driven, targeted ad campaigns across search, social, and marketplace platforms
- Optimize product visibility and customer journeys for higher conversions
- Scale ecommerce growth with analytics, testing, and ongoing strategy refinement
Website Design, Development, Ecommerce and Localization Programs for Business Development
These Programs deliver
Website Design & Development
Launch a website designed around your users, tailored for speed and growth. Whether you want something bold and completely new or just a refreshed version that improves UX while staying on-brand, we align the design with your goals, audience, and growth strategy from day one. Explore Website Design & Development.
Ecommerce
Take your products to new markets with an ecommerce platform built to perform – optimized for visibility, conversion, and buyer experience. Our ecommerce solutions are tailored to your sales model, whether you’re selling direct-to-consumer or managing complex orders. Explore our Ecommerce Solutions.
Website Localization
Turn your digital presence into a lead-generating asset in each market. We go beyond translation to build country-specific sites that are discoverable in search, trusted by local buyers, and optimized to perform, helping you convert international traffic into real results. Explore Website Localization.
Available programs
Website Design & Development
- Brand-forward visuals: Designed to reflect your evolving identity, from rebrands to subtle modernizations.
- Expandable design: Built with growth in mind, allowing for new pages, languages, and features as you scale.
- Story-driven layout: Design that guides the user journey, clearly showing who you are and why it matters.
Ecommerce Solutions
- B2B commerce, reimagined: Role-based pricing, exclusive catalogs, quote requests, minimum orders, and bulk purchasing, tailored to your clients.
- Built-in growth tools: Connect to CRMs, inventory and marketing platforms, with extensions like verified reviews, abandoned cart recovery, and retargeting for B2C performance.
- Designed for global buyers: Conversion-focused layouts with intuitive navigation and localized UX, optimized for every market, every device.
Website Localization
- Launchpad to global sales: Your first step to visibility and conversion in priority export markets.
- Localization meets performance: Every site is optimized for speed, search, and mobile responsiveness.
- Multi-market scalability: One core strategy, many tailored executions, ready to expand as you grow.
Website Management
- We handle the heavy lifting: From CMS updates to plugin compatibility, theme maintenance, and backups, so you don’t have to.
- Secure, high-performance hosting: Fast-loading servers with CDN and SSL, uptime monitoring, and advanced protection as standard.
- On-demand Support Desk: A dedicated team ready to help with edits, enhancements, and any website-related requests.
Resources for Exporters
IBT Online works with the US Commercial Service International Trade Administration (USCS ITA) to deliver the USCS ITA Online Global Programs to help US companies grow their exports, sales, brand, and business. The International Trade Administration is the U.S. government resource for competing in the global marketplace. The ITA is led by the Under Secretary of Commerce for International Trade. The ITA is your U.S. government resource for competing in the global marketplace.
Trade professionals at the U.S. Commercial Service, part of the U.S. Department of Commerce’s International Trade Administration, developed Export Solutions to help U.S. exporters create successful international sales strategies. Improve your online business presence to acquire new overseas consumers. A digital strategy is the starting point for cross-border e-commerce.
International Trade Administration (ITA) strategic partnerships help U.S. businesses. The ITA recognizes the importance of collaboration and partnership for international business success. ITA created the Strategic Partnership Program to better leverage the work of trade associations, chambers of commerce, educational institutions, and other organizations that support ITA’s mission.
IBT Online is an ITA Strategic Partner for E-Commerce. We are dedicated to leveraging online technologies to help America’s Exporters exponentially grow their businesses internationally.














