Manager, Business Development
Build AI-enabled digital marketing growth – with disciplined pipeline execution
IBT Online helps companies grow their sales, brands, and businesses through high-performance online marketing, ecommerce, websites, and localization – powered by data, strengthened by strategy, and accelerated by AI.
We are hiring a Manager, Business Development to execute consistent business development motions, build qualified pipeline, progress opportunities through a structured sales process, and support predictable new revenue growth – working closely with IBT Online leadership.
Role overview
The Manager, Business Development is a hands-on, commercially focused leader responsible for opportunity creation, qualification, deal progression, and consistent pipeline hygiene. This role is ideal for an experienced consultative seller who thrives on disciplined execution, strong discovery, and measurable outcomes.
Primary services to sell (priority order):
- Online marketing
- Ecommerce
- Websites and localization
How this role differs from VP, Business Development
This role is execution-focused and supports the broader commercial system led by the VP/leadership team:
- Responsible for building and progressing opportunities; not accountable for overall GTM strategy.
- Operates within established Sales + Marketing (“Smarketing”) processes and SLAs; provides feedback to improve them.
- May support partner follow-through; does not own strategic partnership strategy.
- Responsible for pipeline hygiene and stage progression; contributes inputs to forecasting and reporting.
- Contributes to improving playbooks and talk tracks; does not own overall playbook/GTM architecture.
We are a full-stack digital marketing company
We pride ourselves on our ability to help our clients develop their business in any and all of their target markets.
Key responsibilities
Pipeline creation and opportunity management
- Build qualified opportunities aligned with our service priorities.
- Execute consistent outbound motions (email, LinkedIn, targeted sequences, partner outreach).
- Manage opportunities through stages: discovery → qualification → proposal → close.
- Maintain accurate pipeline data and weekly updates for forecasting and leadership review.
Discovery and qualification discipline
- Run structured discovery/needs assessments and identify the true buying drivers.
- Qualify opportunities using budget, authority, need, timing, and fit.
- Work with leadership to shape solution positioning, scope, and pricing for high-quality proposals.
Sales + Marketing alignment (“Smarketing”) execution
- Work closely with Marketing to improve lead quality and conversion.
- Follow and reinforce Sales–Marketing definitions, SLAs, and lifecycle stages.
- Provide market feedback to improve messaging, offers, and campaign performance.
Client experience, integrity, and deal quality
- Communicate clearly and professionally with prospects.
- Ensure proposals reflect clear scope, realistic timelines, and strong delivery alignment.
- Protect margin by preventing unclear scope and misaligned expectations.
Playbooks, messaging, and GTM discipline
- Get to know and understand IBT Online’s existing playbooks, outbound frameworks, messaging/talk tracks, and go-to-market (GTM) processes – and then contribute to improving and operationalizing them as needed for consistent commercial success.
Ideal candidate profile
Required
- Proven B2B business development experience in a consultative selling environment.
- Strong discovery and qualification skills; professional communication and follow-up discipline.
- Comfort using CRM and sales engagement tools with high data accuracy.
- Bachelor’s Degree (or equivalent academic qualification).
- Marketing and sales certifications (e.g., HubSpot, Google, Meta, Salesforce, consultative selling frameworks) – or willingness to complete relevant certifications early in role.
Preferred
- Digital marketing agency experience (consultative selling strongly preferred).
- Experience selling marketing, ecommerce, websites, and/or localization services.
- Strong “human-led, AI-enhanced” approach to productivity and enablement.
- Experience collaborating with Marketing in an aligned Sales + Marketing operating rhythm.
What success looks like
First 30–60 days
- Learn IBT Online’s services, messaging, and commercial stack.
- Launch structured outbound activity and begin building qualified opportunities.
- Establish a weekly operating rhythm for pipeline reviews and follow-ups.
First 90 days
- Produce consistent qualified opportunities and measurable pipeline progression.
- Improve discovery quality and conversion through tighter qualification.
- Contribute market feedback that improves messaging and outreach performance.
First 6–12 months
- Deliver consistent pipeline coverage and predictable deal velocity.
- Maintain high CRM data quality and forecasting reliability.
- Help refine outbound frameworks, talk tracks, and scalable BD process discipline.
Remuneration and where we work
Remuneration is commensurate with skills, qualifications, and experience. There is a fixed salary and a range of benefits.
IBT Online is a hybrid/remote-first company. Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.
How we work is designed to support high performance, autonomy, and collaboration:
- Intentional collaboration, with a practical mix of remote and in-person time.
- Clear goals, strong documentation, and predictable operating rhythms.
- A culture of practical experimentation – especially around AI-enabled productivity and commercialization.
Join our team – submit your cover letter and resume today
To apply, email your cover letter and resume to: joinus@ibt.onl
Email subject line:
[Role Title] – [Your Full Name]
Example: Manager, Business Development – Jane Smith
In your cover letter, please include:
- Your location and preferred working style (remote / Spaces / mixed)
- Why IBT Online is of interest
- 2–3 examples of relevant results or wins
What to expect after you apply
Here’s what you can expect once you apply for a career at IBT Online. There are five recruitment stages, designed to ensure cultural fit and professional alignment – and that we can build your career and IBT Online together. The process typically takes approximately one month. We will keep you informed of progress at each stage.
Stage 1: Application review
We review your cover letter and resume to assess cultural and professional match. For guidance on our culture, please review our Team and Mission, Vision, and Values webpages.
Stage 2: Initial interview (30 minutes, Microsoft Teams)
You’ll meet with one or two IBT Online team members to learn more about each other, review your background, and discuss the role. Time is reserved for questions and answers.
Stage 3: Application and interview review
We review your application and the initial interview outcomes, assessing alignment with the role’s responsibilities and ideal candidate qualifications.
Stage 4: In-depth interview (60 minutes, Microsoft Teams)
You’ll meet with one or two IBT Online team members to validate skills, qualifications, and experience, and to discuss remuneration and working arrangements.
At this stage, we may request supporting documentation as appropriate (e.g., identification, references, recommendations, employment history, and education/certifications). You will also learn more about IBT Online, leadership, daily work, and what your future career path could look like.
Stage 5: Final review and decision
We review all information, may contact references, and then communicate our decision and next steps.
FAQ
Is this role remote?
IBT Online is a hybrid/remote-first company. Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.
What services will I be selling?
Our priority service areas are online marketing, ecommerce, and websites/localization.
How do I apply?
Email your cover letter and resume to joinus@ibt.onl with the subject line:
Manager, Business Development – [Your Full Name]
Do you require supporting documents?
In later stages, we may request supporting documentation as appropriate (e.g., identification, references, recommendations, employment history, and education/certifications).
I have questions before applying – who should I contact?
Email joinus@ibt.onl with your question and the role you’re interested in, and we’ll respond as soon as possible.
Equal opportunity
IBT Online is an equal opportunity employer. We evaluate candidates based on skills, experience, and alignment with role requirements.