Vice President, Business Development
Build the future of AI-enabled digital marketing growth
IBT Online helps companies grow their sales, brands, and businesses through high-performance online marketing, ecommerce, websites, and localization – powered by data, strengthened by strategy, and accelerated by AI.
We are hiring a Vice President, Business Development to lead new client acquisition and build a scalable, disciplined growth engine – integrating Sales + Marketing (“Smarketing”) and leveraging our AI-enabled commercial stack.
Role overview
The VP, Business Development is a senior commercial leader responsible for pipeline creation, opportunity conversion, and new revenue growth. This role works closely with IBT Online leadership and is accountable for building a repeatable go-to-market motion – process, tools, messaging, and performance discipline.
Primary services to sell (priority order):
- Online marketing
- Ecommerce
- Websites and localization
We are a full-stack digital marketing company
We pride ourselves on our ability to help our clients develop their business in any and all of their target markets.
Key responsibilities
Revenue growth & sales leadership
- Own the end-to-end sales cycle: targeting → discovery → proposal → negotiation → close.
- Build and maintain a high-quality pipeline aligned with our ICP and service priorities.
- Maintain forecasting discipline and accurate pipeline reporting.
- Drive deal quality: clear scope, strong margins, realistic delivery timelines.
Integrated Sales + Marketing (“Smarketing”)
- Lead Sales–Marketing alignment: definitions (MQL/SQL), handoffs, follow-up SLAs, lifecycle stages.
- Collaborate with Marketing to improve lead quality, conversion rates, and message-market fit.
- Use performance reporting and attribution to guide decisions and iteration.
Business development & prospecting
- Build and manage an ICP-aligned account universe and prioritization model.
- Execute consistent outbound motions (email, LinkedIn, partner outreach, targeted campaigns).
- Use discovery to qualify quickly and professionally (budget, authority, need, timing).
Strategic partnerships & proactive market development
- Develop and expand partnerships that create access to qualified decision-makers.
- Build credibility through networks and targeted market presence.
- Identify vertical/segment opportunities and help refine offers and positioning.
Playbooks, messaging, and GTM discipline
- Get to know and understand IBT Online’s existing playbooks, outbound frameworks, messaging/talk tracks, and go-to-market (GTM) processes – and then evolve, update, and operationalize them as required to achieve consistent commercial success.
Ideal candidate profile
Required
- Proven B2B business development and closing experience (services/agency, SaaS-enabled services, consultative selling).
- Track record selling to owner-operators and/or C-suite stakeholders.
- Strong discovery and qualification discipline; ability to run multi-stakeholder buying processes.
- Comfort operating as both strategist and hands-on operator.
- Excellent communication skills (written and verbal); executive presence.
- Bachelor’s Degree (or equivalent academic qualification).
- Marketing and sales certifications (e.g., HubSpot, Google, Meta, Salesforce, MEDDICC / Challenger / consultative selling certifications).
Preferred
- 5+ years of digital marketing agency experience (consultative selling environment preferred).
- HubSpot familiarity and disciplined CRM hygiene.
- Experience selling marketing, ecommerce, websites, and/or localization services.
- Experience building playbooks, outbound frameworks, and Sales–Marketing operating rhythms.
- Strong “human-led, AI-enhanced” approach to productivity and enablement.
What success looks like
First 30–60 days
- Learn IBT Online’s services, ICP, messaging, and commercial stack.
- Build an initial target account list and begin structured outbound activity.
- Establish a forecasting and reporting rhythm with leadership.
First 90 days
- Refine messaging and talk tracks based on real market feedback.
- Generate consistent qualified opportunities and a predictable activity cadence.
- Improve Sales–Marketing alignment (Smarketing) with clear definitions and SLAs.
First 6–12 months
- Deliver predictable closed-won new revenue aligned with our service priorities.
- Maintain consistent pipeline coverage and forecast accuracy.
- Provide recommendations for scale (enablement, RevOps discipline, and hiring needs where appropriate).
Remuneration and where we work
Remuneration is commensurate with skills, qualifications, and experience. There is a fixed salary and a range of benefits.
IBT Online is a hybrid/remote-first company. Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.
How we work is designed to support high performance, autonomy, and collaboration:
- Intentional collaboration, with a practical mix of remote and in-person time.
- Clear goals, strong documentation, and predictable operating rhythms.
- A culture of practical experimentation – especially around AI-enabled productivity and commercialization.
Join our team – submit your cover letter and resume today
To apply, email your cover letter and resume to: joinus@ibt.onl
Email subject line:
[Role Title] – [Your Full Name]
Example: Vice President, Business Development – Jane Smith
In your cover letter, please include:
- Your location and preferred working style (remote / Spaces / mixed)
- Why IBT Online is of interest
- 2–3 examples of relevant results or wins
What to expect after you apply
Here’s what you can expect once you apply for a career at IBT Online. There are five recruitment stages, designed to ensure cultural fit and professional alignment – and that we can build your career and IBT Online together. The process typically takes approximately one month. We will keep you informed of progress at each stage.
Stage 1: Application review
We review your cover letter and resume to assess cultural and professional match. For guidance on our culture, please review our Team and Mission, Vision, and Values webpages.
Stage 2: Initial interview (30 minutes, Microsoft Teams)
You’ll meet with one or two IBT Online team members to learn more about each other, review your background, and discuss the role. Time is reserved for questions and answers.
Stage 3: Application and interview review
We review your application and the initial interview outcomes, assessing alignment with the role’s responsibilities and ideal candidate qualifications.
Stage 4: In-depth interview (60 minutes, Microsoft Teams)
You’ll meet with one or two IBT Online team members to validate skills, qualifications, and experience, and to discuss remuneration and working arrangements.
At this stage, we may request supporting documentation as appropriate (e.g., identification, references, recommendations, employment history, and education/certifications). You will also learn more about IBT Online, leadership, daily work, and what your future career path could look like.
Stage 5: Final review and decision
We review all information, may contact references, and then communicate our decision and next steps.
FAQ
Is this role remote?
IBT Online is a hybrid/remote-first company. Team members can choose to work remotely, from one of our Spaces Offices, with a preference for a mix of the two.
What services will I be selling?
Our priority service areas are online marketing, ecommerce, and websites/localization.
How do I apply?
Email your cover letter and resume to joinus@ibt.onl with the subject line:
Vice President, Business Development – [Your Full Name]
Do you require supporting documents?
In later stages, we may request supporting documentation as appropriate (e.g., identification, references, recommendations, employment history, and education/certifications).
I have questions before applying – who should I contact?
Email joinus@ibt.onl with your question and the role you’re interested in, and we’ll respond as soon as possible.
Equal opportunity
IBT Online is an equal opportunity employer. We evaluate candidates based on skills, experience, and alignment with role requirements.