We are very concerned to ensure that our clients see Return on Investment (ROI) from their Online internationally investment. Our monthly client stats, metrics and reporting are all geared to provide that information. Below we scope out some calculators, goals and objectives coupled with the measurable returns. All of this varies from business to business, but do know that our concern is YOUR ROI.
Return from Online internationally
Return can be calculated in different ways and this will be unique to your business. Country specific websites and their online marketing contribute towards your sales both directly and indirectly via brand development. Both of these need to be taken into account when calculating your return. In addition to directly attributed sales, typical ways of measuring the return for Online internationally are by putting a monetary value on:
Investment in Online internationally - online presence
Investment includes human resources and software cost: domains registration, resources for content preparation and adaptation, resources for content translation and optimisation, resources and software/application for wireframes and designs visuals, content management system (platform used to build the website) + add-ons, resources for website build and content upload, resources for testing and website launch. Our Online internationally - online presence service covers it all.
Investment in Online internationally - online marketing
Investment includes human resources and software cost: resources and software for search engine optimisation, resources for social media management, resources for paid search management, fees for online advertising (social media and paid search), resources and software for demand generation (lead generation and management, email campaigns), resources and software for analytics and reporting. Our Online internationally - online marketing service covers it all.
Your goal: Grow your exports and business online in a measurable and profitable way.
To achieve your goal, you need to define your international online objectives and create and implement effective country specific websites and online marketing in your target markets in line with these objectives.
Most frequent international online objectives
Read our whitepaper Return on Investment in country specific websites and online marketing for an overview of the most frequent international online objectives, how to achieve and measure them. The whitepaper also includes a handy summary table with relevant tools that will help you measure your results.
Click below to download the whitepaper: